1880s Armour Packing Co. Tin Lithograph Advertising Sign For White Label Soup For Sale

Very Rare and stunningly beautiful, original, 1880's, Chromolithograph on Tin, Armour Packing Company Advertising Sign for "White Label Soup" lithographed by one of the premier American Sign Makers - F. Tuchfarber & Co of Cincinnati, Ohio. This fantastic, 19th century, Tin Lithograph Sign measures approx. 20" by 14" and is framed for display in what may be its original, 19th century, elaborate gold gilt gesso frame (overall size of framed display is 24" by 18").


The Sign advertises "White Label" Brand canned soups manufactured by the Armour Packing Co. of Kansas City, Missouri (a major division of the huge meatpacking company Armour & Co.). The sign was manufactured by one of the earliest and finest American manufacturers of Lithographed Tin Advertising Signs - F. Tushfarber & Co and is an exceptional example of the high quality, Tin Lithographed Signs produced by this important Sign Maker.


The beautiful design of this early, Tin Litho Advertising Sign features a metallic silver ink background with an image of a paper wrapped can of Armour's White Label Soup on a Medieval Knight's Shield. The shield is topped with a helm from a suit of armor and there is a array of Medieval weapons - swords, lances, pikes, etc. - behind the shield. This image occupies the left hand side of the Sign and the right hand side of the Sign features text that reads: "White Label Soup / Pronounced 'Invariably Excellent' By Marion Harland. / 20 Varieties" and "Armour Packing Co. / Kansas City, U.S.A.". The final element of the Sign is the Trade Mark of the Armour Packing Company (a Knight in Red Armor) at the upper left hand corner.


At the very bottom of the Sign there is a manufacturer's mark that reads "F. Tushfarber & Co. Manfgs. Cinn, O.". The Sign is undated but is in the early style of Tuchfarber who had a rather large exhibit of this type of Tin Lithograph Adverting items at the 1876 Centennial Exposition and was most active in the 1870's and 1880's.


Marion Harland was the penname of American Author Mary Virginia Terhune . For Fifteen years beginning in 1854 Harland For fifteen years she was a prolific writer of best-selling women's fiction novels, as well as writing numerous serial works, short stories, and essays for magazines. In the 1870s, she broke from her novel writing and published "Common Sense in the Household: A Manual of Practical Housewifery" - a cookbook and domestic guide for housewives. Although she had trouble finding a publisher for this work (her long time publisher rejected it), eventually, Charles Scribner agreed to publish it in 1872. The work quickly began a best seller, going through ten printings in less than a year, and earning Terhune more than $30,000 in royalties. It was reprinted in French, Spanish, German, and Arabic. During its first ten years, it sold 100,000 copies, and according to a 1920 article in Ladies Home Journal, it would go on to sell over one million. Harland actually became more well known as a writer of domestic topics than a novelist and her endorsement of any food product was equivalent if not superior to, today "Good Housekeeping Seal".


This very rare and beautiful, original F. Tuchfarber, White Label Soup Advertising Sign in excellent, original condition - the colors are rich and warm - bright and vibrant and the Sign displays beautifully. The surface of the Sign is stable and sound and there is no crazing or flaking. The Sign came to us in amazingly well preserved condition with only a single small scratch (approx 2" long) in the metallic silver background beneath the “LB" of the word “Label" in the top line of text which had been restored. Other than this small spot of restoration the Sign shows no other surface blemishes, no scratches, no surface scuffs, no nicks and no other restoration!!! There is a very light and shallow bend near the bottom of the right hand edge but otherwise the Sign is without flaw. The wonderful gold gilt gesso frame is also in excellent condition with no loss or damage to the surface. We cannot tell if the frame is original to the Sign as there is a mid 20th century, paper dust cover on the back of the frame and we did not want to disturb the piece - if the frame is not original to the Sign then it is an outstanding, period means of display and the Sign as framed makes a stunning display piece!!!!


A very rare and stunningly beautiful F. Tuchfarber, Tin Litho Armour Packing Company "White Label Soup" Advertising Sign and worthy of a place at the center of even the most advanced American Advertising collection!!! This outstanding Sign is sold here, as always, without reserve and with the confidence that it will attract the serious attention that it justly deserves!!

Overseasshippping is extra and cost will be quoted at buyers request. Massachusetts residents must add 6.25% sales tax.

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Important Notes about Shipping Charges:

The amount quoted for Shipping & Handling is calculated by and is equal to the EXACT amount charged by the Post Office plus a $1.00 "packing fee" - the $1.00 fee is our only compensation for the virgin packing materials we use on all of our professionally packaged boxes as well as our cost for the salaried help that does most of our packing - as I am sure you can see, we make NO profit on the Shipping charges and, in fact, our costs are usually greater than the $1.00 fee. Please contact us if there are any issues regarding the cost of shipping.



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1880s Armour Packing Co. Tin Lithograph Advertising Sign For White Label Soup

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1880s Armour Packing Co. Tin Lithograph Advertising Sign For White Label Soup:
$1,125




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