1930's Scrapbook Louise Mack Entertainment Club Owner Atlantic City Nj Ziegfeld
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1930's Scrapbook Louise Mack Entertainment Club Owner Atlantic City Nj Ziegfeld :
“There was something for everybody on the Atlantic City nightclub circuit. The Entertainers Club had the rep of being a hangout for cheaters -- we're talking spouses, not cards. It was located on Westminster Place, a serpentine byway that wound from New York Avenue and the Boardwalk to Kentucky Avenue below Pacific, and acquired the handle "Snake Alley." The real snakes were inside. The club's premier entertainer was owner and former Ziegfeld girl Louise Mack, who swept patrons' money off the bar and into an ice bucket when they went to the bathroom. Most were too drunk or otherwise occupied to notice.
Another showgirl-turned-proprietor was Blanche Babbitt, whose husband, Dan Stebbins, renamed his Golden Inn (Mississippi and Pacific avenues) after her stage name, Babette. In the club's cocktail lounge, the yacht-shaped bar was christened "Babs." Gambling sizzled in the backroom; elsewhere, an escape route led to the roof and a descending staircase. From 1927 to 1947, Babette's served up charcoaled steaks and, on its stage, the likes of Milton Berle.”
“In 1964, John Schultz remembers working at a bar on New York Avenue when it was shut down for serving "undesirables," which meant gays, he said. Val's Bar went to court and won, the current city councilman said. "Now, they couldn't close bars for serving homosexuals." But that was far from the birthday of New York Avenue as a prime spot for gay nightlife. Louise Mack is credited as the mother there, with the 1920s setting the stage along a serpentine nearby street called Westminster, but better known as Snake Alley. The Entertainers Club catered to gay men, who had to pass Miss Mack's dress code at the door. "She never had a cash register," Schultz said. "Just a cigar box and her bosom." Others followed Mack's Entertainer's Club, the Torch Club, the Brass Rail and Lyle's Coffee Shop, where "divine coffee" was drank by "delicious people," according to the sign.”
“LOUISE MACK. One of Atlantic Cities favorites is the star at the new “Entertainer’s Club. Miss Mack recently returned from a tour of Europe, during which time she was able to study the manner in which the English, French and Italian cafes were conducted and the new Entertainers Club was modeled from the numerous features Miss Mack saw abroad. Miss May O’Brien is the proprietor of the club. Miss Mack has in her show La Grace, danseuse; Sonia Devon, soubrette; Mel Williams, soprano; Del Rio, torch singer; Patricia Coyne in personalities and James Hilton, of radio fame.”
“SILVER SLIPPER; BOARDWALK AND KENTUCKY AVENUE. Extra Added attraction. Opening tonight of Marion and Randall. International dancing stars and late sensations of “Wildflower,” who comes here direct from a season’s successful engagement at the Piccadilly in London and the Casino de Paris. In Conjunction with our regular big program featuring Evan Burrows Fontaine with her beautiful Burma Girls, Louise Mack Noted soprano…..Louise Mack is billed as the “Texas Guinan” of Atlantic City and lives up to the reputation of that peppery little queen of the New York Night Clubs.”
“For those who want to enjoy a real night club we have two very good ones in mind. The Entertainers’ Club in a hideaway spot of Atlantic City, known as the Greenwich Village section; yet it is very convenient from all parts of the city, near the boardwalk at New York Avenue. This place is run under management of its owner with Louise Mack, hostess and prima donna. She is widely known from the Atlantic to the Pacific. Many Trentonians are well known at this resort, and while the regular show may not be scheduled until a late hour, the management will put on an impromptu show at any hour for small parties of ten or more. Nothing but the highest talent and shows from the Great White Way of New York are booked here. Then there is Babette’s Golden Inn, where the Hostess Babette has held sway for the past fifteen years. Here, the show consists of Bubbles Shelby, Three Sophisticated Ladies and fifteen beautiful girls of the Ziegfeld type. At both these places the prices are consistently reasonable.”
“No Cover. Atlantic City’s Most Unique Spot. ENTERTAINERS CLUB. The discriminating hideaway in the Greenwich Village of Atlantic City. You’re invited to our New Year’s Eve Party. Louise Mack presents, ALL GIRLIE impromptu show.”
“ABC Clears 2 local bars. Charges against two local bars of permitting congregation of apparent homosexuals have been withdrawn by the State Division of Alcoholic Beverage Control as the result of recent N.J. Supreme Court decisions. Because of this of this Joseph M. Keegan, ABC director, has ordered that the charges against Val’s Bar, 114 S. New York Ave., and Entertainer’s Club, 169 Westminister Ave., be lifted. The Entertainer’s Club was charged with permitting apparent homosexuals to congregate on the premises last March 26th.Val’s was charged with similar offenses on various days in June and July and also with permitting an apparent homosexual who was intoxicated to be served alcoholic beverages on July 9th.”