5-pattern Packs For 18" Lettie Lane Daisy Doll Sale
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5-pattern Packs For 18" Lettie Lane Daisy Doll Sale:
18" Lettie Lane Doll Wardrobe Patterns #1 through 5
The early part of the 20th century was the beginning of the advertising revolution. The Ladies Home Journal had been running Sheila Young’s paper doll pages of Lettie Lane and her family since October 1908. Lettie Lane had a doll named “Daisy”. Then someone at the Journal had a marvelous promotion idea. They would turn Lettie Lane’s paper dolly into a real doll using the “Daisy” doll as a premium for selling magazine subscriptions.
For 3 subscriptions plus $4.50 you could order a Daisy doll. This campaign was a huge success. Originally 5,000 dolls were ordered which were made by the JD Kestner doll company in Germany. This doll was a Kestner 171 head with a composition body. Simon and Halbig also supplied dolls that are marked Heirich/Handwerck Germany 1. When the campaign was ended 26,000 dolls had been ordered and distributed.
In the January 1911 issue a note written by the editor said, “The Lettie Lane doll will come to life. It isn’t an easy matter to bring a doll to life and it takes a little time to do it. For it is going to be done in a way that no child will ever dream of it being done. So let every child be patient and just as soon as we can bring it about, the doll will come to life”.
Finally in the March 1911 issue, Sheila Young, the paper doll artist, titled her page “Lettie Lane presents her most beautiful doll to every little Journal girl. “All about Daisy.” “Well, here she is at last, really come to life. She has been so long in paper in the Journal. Now she is ready as a real doll to go in the arms and heart of every little Journal girl. Lettie Lane says, “she is the most beautiful doll that she has and her name is “Daisy”. Wouldn’t you like to have her, a real Lettie Lane doll, a beautiful doll to play with just as Lettie Lane has?”
These set of patterns were shown in the 1911 Ladies Home Journal with the promotion of Daisy the Doll that Came to Life, and printed by The Home Pattern Company. The advertisement states "Any little girl may now have the real daisy for her very own. Thousands of the dolls, fresh from the German villages where they are made, are now in the Journal's offices ready for immediate shipment."
There were five such promotions altogether. This listing is for a copy of all five pattern sets.
Please note: The first set of patterns issued DID NOT include the dress that Daisy is wearing in the first photo (large picture in middle), as that was her original outfit that she came in. However, that pattern set DOES include a petticoat, underwaist and drawers, not shown. The instructions are very limited, mainly using diagrams, and are not recommended for someone with limited or no sewing experience.
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Daisy 2 Daisy 3
Daisy 4 Daisy 5
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