Look Magazine June 15, 1971 Vol. 35 No. 12 Nixon And Daughter Tricia The Pill For Sale
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is the June 15, 1971 issue of LOOK Magazine featuring an article on the President Nixon and his daughter Julie prior to her Rose Garden wedding to Edward Finch Cox. Other articles include Beyond the Pill on safer, easier birth control, and Jim Bouton. # of Pages: 80 Look(American magazine)From Wikipedia, the free encyclopedia.Look ActressAnne Gwynne, a 1939–40 model forCatalina Swimwear, was featured on the January 30, 1940 cover ofLook.FrequencyBi-weeklyFirst issueFebruary1937Final issueOctober 19, 1971CompanyCowles MediaCountryUnited StatesBased inDes Moines, IowaLanguageEnglishISSN0024-6336
Lookwas abi-weekly, inDes Moines,Iowa, from 1937 to 1971, with more of an emphasis onphotographsthan articles. A large-size magazine of 11 by 14inches, it was generally considered the also-ran toLifemagazine, which began publication months earlier and ended in 1972.
It is known for helping launch the career offilm directorStanley Kubrick, who was a staff photographer.
5In popular culture
Gardner "Mike" Cowles, Jr. (1903–1985), the magazine's co-founder (with his brother John) and first editor, was executive editor ofThe Des Moines RegisterandThe Des Moines Tribune. When the first issue went on sale in early 1937, it sold 705,000 copies.
Although planned to begin with the January 1937 issue, the actual first issue ofLookto be distributed was the February 1937 issue, numbered as Volume 1, Number 2. It was published monthly for five issues (February–May 1937), then switched to bi-weekly starting with the May 11, 1937 issue. Page numbering on early issue counted the front cover as page one. Early issues, subtitledMonthly Picture Magazine, carried no advertising.
The unusual format of the early issues featured layouts of photos with long captions or very short articles. The magazine's backers described it as "an experiment based on the tremendous unfilled demand for extraordinary news andfeaturepictures." It was aimed at a broader readership thanLife, promising trade papers thatLookwould have "reader interest for yourself, for your wife, for your private secretary, for your office boy."
Circulation peakLook Building on Madison Avenue in New York
Within weeks, more than a million copies were bought of each issue,and it became a bi-weekly. By 1948 it sold 2.9 million copies per issue.Circulation reached 3.7 million in 1954,and peaked at 7.75 million in 1969. Its advertising revenue peaked in 1966 at $80 million.Of the leading general interest large-format magazines,Lookhad a circulation second only toLifeand ahead ofThe Saturday Evening Post, which closed in 1969, andCollier's, which folded in 1956.
Lookwas published under various company names: Look, Inc. (1937–45), Cowles Magazines (1946–65), andCowles Communications, Inc. (1965–71). ItsNew Yorkeditorial offices were located in the architecturally distinctive 488Madison Avenue, dubbed the "Look Building," now on theNational Register of Historic Places.
Beginning in 1963,Norman Rockwell, after closing his career with theSaturday Evening Post, began making illustrations forLook.
Lookceased publication with its issue of October 19, 1971, the victim of a $5 million loss in revenues in 1970 (with television cutting deeply into its advertising revenues), a slack economy and rising postal rates. Circulation was at 6.5 million when it closed.
Hachette Filipacchi Médiasbrought backLook, The Picture Newsmagazinein February 1979 as a bi-weekly in a slightly smaller size. It lasted only a year.
The Look Magazine Photograph Collection was donated to theLibrary of Congressand contains approximately five million items.
After the closure, sixLookemployees created afulfillment houseusing the computer system newly developed by the magazine's circulation department.The company,CDS Global, is now an international provider of customer relationship services.
Stanley Kubrick was a staff photographer forLookbefore starting his feature film career. Of the more than 300 assignments Kubrick did forLookfrom 1946 to 1951, more than 100 are in the Library of Congress collection. AllLookjobs with which he was associated have been cataloged with descriptions focusing on the images that were printed. Other related Kubrick material is located at the Museum of the City of New York.
In popular culture
The magazine is mentioned in numerous films, includingThe Shawshank Redemption(1994),A Christmas Story,Crazy in Alabama,An Affair to RememberandThe Hoax.
OnThe Simpsonsepisode "Bart on the Road", a marquee inBranson, Missouriadvertises anAndy Williamsshow with a quote fromLookmagazine ("Wow! He's still got it!"), althoughLookmagazine had folded 25 years earlier.
An episode ofI Love Lucyhad aLookphotographer coming to Lucy and Ricky's apartment only to have the shoot spoiled by Lucy.
In Season One Episode Five ofMad Men, on a comment aboutDon Draper's secretaryPeggy Olsonby his wife,Betty Draperhe remarks, "Did you read some terrible article inLook Magazinethat I should know about?".
The magazine is a major plot point in the 1953 filmI Love MelvinstarringDonald O'ConnorandDebbie Reynolds.
The magazine is given a passing reference in the opening pages ofPhilip Roth's 1969 novel "Portnoy's Complaint". The narrator uses it to illustrate his father's distasteful "reading" habits.
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Look Magazine June 15, 1971 Vol. 35 No. 12 Nixon And Daughter Tricia The Pill: $4