Rare 1930's Anheuser Busch Budweiser Porcelain Neon Beer Sign Non Oil Gas Soda For Sale
Made by the General Outdoor Advertising Company. 72" X 26 1/2" X 8" double sided, all neon works, porcelain is in fair condition, several chips in the sign, but displays quite nicely. On one of the sides a portion of the A and Eagle has been repaired, see photos.
Here is the information I could find on it from a guy on collector's weekly:
Definitely a 1930's sign.. General Outdoor Advertising was created in 1927-28 through the merger of the giant Thomas Cusack Company with several regional outdoor display firms. This new entity dominated outdoor advertising in the US through the mid-1960's with a network of billboards, painted walls, and giant neon spectaculars popular with national advertisers.
The predecessor firm of Thomas. Cusack Co. had been a pioneer in smaller overhead neons, and General Outdoor continued to produce these displays and mark them with the GOAC imprint through the early 1930's, when it apparently abandoned that market. This makes me think your sign date can be narrowed to the years 1933-36.
For what it is worth, this is the first green, all-caps Budweiser overhead neon I have seen since 1966, when there still was a beauty attached to a "horseshoe" neon hanging above the entrance to a tavern on Milwaukee Avenue in Niles, Illinois.
Bud neons with the red porcelain skins were fairly common in the Chicago area through the mid-1950's, and in St. Louis even into the early-1970's before injection-molded plastic skins became common. I lived and worked in each of those cities for many years, but the green sign in Niles is the only one of its type that I remember seeing anywhere until I noticed your photo on-line, so thanks for posting.
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