Rare Vintage Butternut Bread "peanuts" Wrapper Production Stamped 1969 See Pic For Sale
Up for offer! Extremely rare Peanuts Collectible. An Original "Peanuts" Bread Package, Right off of the production line, never used in store. Circa 1960s Featuring Charlie Brown, Lucy and Schroeder admirer of Beethoven and Lucy's Love interest. Mint condition. Great condition and vibrant color. These are impossible to find and a great addition to any "Peanuts" or advertising nostalgia collection. <
Attempted Bloggery Article 2011
Butternut Bread "Peanuts" Promotions
Yes, it's advertising art, and Butternut Bread is the brand. Butternut is an enriched white bread. Charles M. Schulz participated in the Butternut Bread advertising campaign from approximately 1967 to 1969, according to Illustration House.
A surprisingly wide variety of images from this campaign are available online and are reproduced, including some rough drawings that may or may not have been developed further. In general, prices for this advertising campaign's original artwork have remained much more affordable than the highly sought-after comic strips, allowing some collectors who don't themselves manage hedge funds nevertheless to buy a piece of original Sparky art.
With an ad campaign from over forty years ago, one might expect to find scattered examples of the ads and little original artwork, much of it being lost or else in far-flung private collections. But in the case of this Butternut Bread campaign, the opposite applies. Original campaign artwork and even rough drawings are all over the web. The original ads are nowhere to be seen, but there's a bit of promotional material here and there. (I have found, as of June 25, 2012 a single printed package that corresponds to two pieces of original artwork.!)
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Rare Vintage Butternut Bread "peanuts" Wrapper Production Stamped 1969 See Pic: $22