Strategic Market Management : Global Perspectives By David A. Aaker And...


Strategic Market Management : Global Perspectives By David A. Aaker And...

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Product details: Wordery Strategic Market Management Global Perspectives by David A. Aaker 9780470689752 (Paperback, 2010) DeliveryUS shipping is usually within 6 to 10 working days.

Product detailsFormat:PaperbackLanguage of text:EnglishIsbn-13:9780470689752, 978-0470689752Author:David A. AakerPublisher:John Wiley and Sons LtdImprint:John Wiley & Sons LtdPublication date:2010-03-26Pages:368Product dimensions:186mm (w) x 250mm (h) x 23mm (d)
Overview

The text is a European adaptation of our current US book: Strategic Market Management, 9th Edition by David Aaker. This new edition is a mainstream textsuitable for all business students studying strategy and marketingcourses. Strategic Market Management: Global Perspectives ismotivated by the strategic challenges created by the dynamic natureof markets. The premise is that all traditional strategicmanagement tools either do not apply or need to be adapted to amore dynamic context. The unique aspects of the book are its inclusion of: * A business strategy definition that includes product/marketscope, value proposition, and assets and competences. * A structured strategic analysis including a detailed customer,competitor, market, and Environmental analysis leading tounderstanding of market dynamics that is supported by a summaryflow diagram, a set of agendas to help start the process, and a setof planning forms. * Concepts of strategic commitment, opportunism, and adaptabilityand how they can and should be blended together. * Bases of a value proposition and strong brands. A strategywithout a compelling value proposition will not be market driven orsuccessful. Brand assets that will support a business strategy needto be developed. * Creating synergetic marketing with silo organisations definedby products or countries. All organisations have multiple productsand markets and creating cooperation and communication instead ofcompetition and isolation is becoming an imperative. A global perspective is an essential aspect of this new edition.This reflects the lived experience of the student reader but alsotheir likely professional challenges. This is achieved by theextensive use of new examples and vignettes.

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Strategic Market Management Global Perspectives by David A. Aaker 9780470689752 (Paperback, 2010)

Delivery
US shipping is usually within 6 to 10 working days.


Product details
Format:Paperback
Language of text:English
Isbn-13:9780470689752, 978-0470689752
Author:David A. Aaker
Publisher:John Wiley and Sons Ltd
Imprint:John Wiley & Sons Ltd
Publication date:2010-03-26
Pages:368
Product dimensions:186mm (w) x 250mm (h) x 23mm (d)


Overview
The text is a European adaptation of our current US book: Strategic Market Management, 9th Edition by David Aaker. This new edition is a mainstream textsuitable for all business students studying strategy and marketingcourses. Strategic Market Management: Global Perspectives ismotivated by the strategic challenges created by the dynamic natureof markets. The premise is that all traditional strategicmanagement tools either do not apply or need to be adapted to amore dynamic context. The unique aspects of the book are its inclusion of: * A business strategy definition that includes product/marketscope, value proposition, and assets and competences. * A structured strategic analysis including a detailed customer,competitor, market, and Environmental analysis leading tounderstanding of market dynamics that is supported by a summaryflow diagram, a set of agendas to help start the process, and a setof planning forms. * Concepts of strategic commitment, opportunism, and adaptabilityand how they can and should be blended together. * Bases of a value proposition and strong brands. A strategywithout a compelling value proposition will not be market driven orsuccessful. Brand assets that will support a business strategy needto be developed. * Creating synergetic marketing with silo organisations definedby products or countries. All organisations have multiple productsand markets and creating cooperation and communication instead ofcompetition and isolation is becoming an imperative. A global perspective is an essential aspect of this new edition.This reflects the lived experience of the student reader but alsotheir likely professional challenges. This is achieved by theextensive use of new examples and vignettes.
About Wordery
Wordery is one of the UK's largest online booksellers. With millions of satisfied customers who enjoy low prices on a huge range of books, we offer a reliable and trusted service and consistently receive excellent response.We offer a huge range of over 8 million books; bestsellers, children's books, cheap paperbacks, baby books, special edition hardbacks, and textbooks. All our books are dispatched from the UK. Wordery offers Free Delivery on all UK orders, and competitively priced international delivery.#HappyReading

Strategic Market Management : Global Perspectives By David A. Aaker And...:
$58

Buy Now



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