This Week Magazine 29 April 1956. What Makes The British Laugh. Child Health Day
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This Week Magazine 29 April 1956. What Makes The British Laugh. Child Health Day:
This Week Original Magazine
Dated.. 29 April 1956
What Makes The British Laugh
Child Health Day - Cover Jennifer Dorman
32 Pages (Size 14 x 11 inches 35 x 28 cm)This Weekwas a nationally syndicatedSunday Magazinesupplement that was included in American newspapers between 1935 and 1969. In the early 1950s, it accompanied 37 Sunday newspapers.A decade later, at its peak in 1963,This Weekwas distributed with the Sunday editions of 42 newspapers for a total circulation of 14.6 million.
McClelland Barclay cover forThis Week(September 24, 1939)
When it went out of business in 1969 it was the oldest syndicated newspaper supplement in the United States
Magazine historian Phil Stephensen-Payne noted, "It grew from a circulation of four million in 1935 to nearly 12 million in 1957, far outstripping other fiction-carrying weeklies such as Collier's, Libertyand even The Saturday Evening Post(all of which eventually folded)
William I. Nichols became editor of the magazine in June 1943, just before the death of Meloney the same month,and a year later the magazine started to turn a profit.In 1948,This Weeksurpassed theAmerican Weeklyas the top American newspaper supplement in terms of advertising revenue.Nichols turned the financial fortunes ofThis Weekaround by "shunning anything controversial": "I'm neither pious nor preachy, but my first principle is success and [decency] has paid off in success. You can bore a mass audience to death with acres of flesh. Why didBurlesquedie?.By 1963,This Weekreached its peak in circulation.
Wonderful birthday gift with topical news from home and abroad including numerous photographs, stories, fashion and adverts.
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