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Vintage 1964 Frederick's Of Hollywood Catalog Fashion Swimsuits Lingerie Dresses For Sale

Vintage 1964 Frederick's Of Hollywood Catalog Fashion Swimsuits Lingerie Dresses


Vintage 1964 Frederick's of Hollywood Spring Catalog -


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21 Pages of Nothing But Dresses and Gowns!

5 Pages of Super Swimwear!

17 Pages of Bras, Corsets, Lingerie, Nightwear!

~ 88 PHOTOS ~

For your consideration is this incredible 1964 Frederick's of Hollywood Spring catalog... "Get that Marry a Millionaire Look"... Amazing retro Madman style with classic lines left over from the 50s with a smidge of sultriness and 1960s style tossed in make this an absolute fantastic and collectible edition. The cover has superb vintage graphics with a beautiful, finely-attired woman in a perfectly posh pink suit wearing a hat bedecked with flowers which matches a large bouquet she presumably has just received from her millionaire beau. Of course, her aqua-hued gloves coordinate with the blue in her hat and bouquet. Such gorgeousness!

I'm allowed 99 photos here, and I am going to make use of almost all to show just how truly awesome this catalog is. The drawings, the copy, the style... This is when fashion was still glamorous and when women dressed to impress for all occasions... form-fitting tailored suits, delightful hats and accompanying gloves, curve-hugging pencil dresses, playful gingham and polka dot ensembles, fanciful evening wear, ruffles and lace to enhance femininity (and thus desirability of those millionaire suitors)... Women still wore capes, used stoles, muffs... women still dressed with class but yet they still embraced their sex appeal, their bodies, in a playful and innocent way. The later 1968 edition I recently sold had much bolder text and items for sale; the "sex" of the 1960s was in full force there. Not in this edition, only four years earlier: still classic all the way with a bit of gentle fun tossed in. The suits and dresses in this edition are truly beautiful - and aside from the lingerie and swim section, the dresses dominate the catalog!

The "Marry a Millionaire" look specifically shows up in, not surprisingly, the lingerie section. Women could find here pads and puffery for all the right places --- shelf bras, plunge bras, push-up bras, corsets, bottom enhancers, hip enhancers, fantastically-engineered specialty bras in all shapes and designs... because as Frederick's says, "... dresses take on better curves with pads. Dresses don't sag with pads, hemlines don't droop with pads. Nobody knows they're pads." A fascinating study and read! Also featured are "Continental" bras, pointy "missle" bras, blow-up bras to increase cup size, bras for wear underneath swimsuits, garter belts and more. This section moves into the more sultry area of lingerie offering amazing harem pajamas, lacy and sheer baby doll duos, fur-trimmed bra and panty set!, pretty lace panties, sexy leotards, long and flowing sheer evening nighties, a fantastic pink peignoir with white Maribou fur trim! (so fantastic - see photo)) and more. The lingerie section of this catalog is simply marvelous and has a wonderful elegance overall with just the right amount of sexiness to "get that millionaire".

As this is a Spring issue, there is a swimsuit/bathing suit section. A highlight is an incredible nude-toned bikini with genuine mink fur trim (photo)... obviously for the gal who wears her bikini not to go in the water... Other bikinis feature both high-waists and true hip-hugging bottoms, ruffles, lace, belts, animal print, fishnet... gorgeous looks! One pieces cinch the waist, show off the back, promote the cleavage... all the sex appeal with a bit more coverage.

Even the pants are elevated to glamour. Thin and tight, these leave no room for mystery. High waists show off curves and are further accented by faux button-up and lace-up fronts. Faux sharkskin can even be worn! Tops will not disappoint, either. Tailored is the main theme with of course the curve-highlighting aspects for which Frederick's is so famous. Fun and flirty playthings for Spring include lace-trimmed denim, a cotton gingham capri set, sexy gingham off-shoulder neckline top with matching short shorts, belted and collared jumpsuit... lots of fun looks!

See and enlarge the photos and fall in love with an era gone by.

Not only is this catalog amazing to thumb through simply on its fashion merit alone, but the copy which accompanies alot of the images is really a wonderful, humorous read. Of course, gentle sex appeal is a rampant theme and being as alluring as possible to snag your millionaire is the fun and playful main objective. There is no apology for the female body and for women to use their assets to get what they want. Not PC by any means and no apologies. SO if you are one to be offended by the objectification of a woman's body this is NOT for you. If you are, on the other hand, knowledgeable of history and understand that this was historically appropriate at the time and was embraced by women - and made women feel confident and beautiful in their curves - you will enjoy the humorous copy written, of which I have provided two examples in the photos, to sell these items to ladies.

These vintage Frederick's catalogs are getting harder and harder to come by. This edition is in very good condition as you will be able to see from the almost 90 photos. The images, in both black/white and color with a few photographs thrown in, are still bright and crisp.

FULL of AMAZING fashion design drawings!

CONDITION: Very good overall. Cover and interior pages are of thin newsprint. Front cover has a tear roughly 1-1/4" up on bottom and a list of items written in pen a women once desired... Image and colors still in fantastic condition. Back has original address printed and a little writing. A small, maybe 1/8" tear to top and a bit of separation on bottom near binding are also present. Nothing major. General wear near staple bindings and gentle shelf wear in general. Interior pages are clean with crisp color with some items having notes written nearby - again - possibly on a "wish list" at some point. You can also see in the photos where there is some glue residue on some of the interior pages and some weakness associated with this.

A sale where you decide this piece's worth! A superb reference guide to a most dynamic era in terms of fashion where the old guard was clashing up against the new in both fashion and social spheres. A real fashion gem.

NOTE: This will ship protected between 2 cardboard pieces in a bubble envelope.



I am happy to answer questions you may have concerning an item or policy, and I will respond to your inquiry in a timely manner. Thank you.



See my other listings for more great items!

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Payment method accepted: PayPal. Should you not be able to make payment via PayPal, please email to discuss additional options. Payments are kindly requested to be made within four (4) calendar days of sale end. Payments not received within this timeframe will result in action taken with to file a non-paying buyer form. Please, communication is key and keeps the transaction professional: communicate if you will need additional time. I am flexible but only in the event where there is communication. No communication, no tolerance. Thank you in advance for your understanding and cooperation.

Wisconsin residents are to pay sales tax.


Items will ship within one (1) business day of cleared payment.

All shipments will have tracking.

US/CANADA/MEXICO: If the item is light enough to ship via First Class, the tracking is an additional add-on, and this will be figured into the listed shipping cost. This is standard policy for both and PayPal: no exceptions.

INTERNATIONAL PURCHASES: All parcels must be shipped via USPS Priority Mail. This level of service provides a specific tracking number and also provides proof of delivery which protects both parties of a transaction. INTERNATIONAL buyers: Please email for your country-specific shipping cost but do note that the quote will be via USPS Priority Mail. No exceptions.

CUSTOMS & DUTIES: Please be aware that international shipping is not inclusive of any customs and/or duties which are imposed by a buyer's respective government. These charges are additional, and will need to be paid to the proper governmental agency before taking possession of an item. In regards to customs forms, it is a federal violation of US law to lie on or falsify customs forms. All international parcels will be classified as "merchandise" and therefore any applicable duties/taxes will be owed by the buyer to his/her respective country's customs department. Questions and/or concerns pertaining to individual customs or duty rates should be lodged with your specific country's department which manages imports.

I stand in full compliance with international shipping law and thus will not under any circumstances alter an item's value on a customs form. All items will ship with their actual selling price listed, and a copy of the invoice will be included in the package should the item be opened up in Customs.



LISTING TERMS:

RETURNS: I am honest and take pride in providing excellent service throughout your entire purchase. I wish for your experience to be as pleasant as possible - and most importantly for you to be happy with your purchase. I respond to all questions in a timely manner and conduct extensive research on all my items and make every effort to provide very detailed descriptions and photos in order to accurately present my items to you. For this reason, my items are non-refundable unless the item is misrepresented in any way in the listing. I operate in full disclosure and will note flaws/damage/wear to what I am able to see - however one is only human and thus is open to not catching something. Should this occur, of course the item can be returned. In general, please ask any and all questions you may have in advance of placing a offer and do consider the photographs to be part of the item description. No question is a bad question.


Communication is key. I pride myself on providing excellent communication and I expect it in return from buyers to keep the transaction professional. Thus, PLEASE RESPOND TO EMAILS when purchasing. This way I know we are in communication and I can best serve your needs.

I am always thrilled to have the opportunity to work with international customers, and I welcome and absolutely encourage international buyers! Please feel comforted knowing that, although you might be more than an ocean away, I will treat you with warmth and respect as if you are a neighbor.

STAR RATING & response: I strive to provide you with 5-STAR service in each of the star rating categories: item description and accuracy; prompt and courteous communication; well-packaged items; reasonable shipping costs and quick shipping. If you are pleased with your item once it arrives, I would be most grateful and appreciative if you could take a few moments to leave me a solid 5-star rating along with positive response. ties essentially everything regarding selling on its site to one's star ratings... fees, search placement/visibility, etc... So please, for me - and for anyone else you buy something from on - reward good quality with 5 stars so I and other fellow sellers can continue to offer unique items to you - our global community. If you are not pleased with your item upon its arrival, please email me before placing your star rating and response so I can work to remedy any situation. THANK YOU!


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