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C. 1896 Anheuser Busch Trade Card Booklet Malt Nutrine Tonic Chromolithograph For Sale
c. 1896 ANHEUSER BUSCH Trade Card Booklet MALT NUTRINE TONIC Chromolithograph
We recently acquired a small, but fantastic collection of Victorian trade cards. Looking through them, two things are immediately clear. First, that the original owner was a farmer. A large percentage of the cards are for agricultural implements. Second, that farmer attended the 1893 Columbian Exposition in Chicago. Even those that are not marked as World’s Fair cards are from the same time period. All of these cards are from Ohio, Wisconsin, and Indiana.
You are offerding on a stunning Malt Nutrine chromolithograph booklet. It has a copyright date of 1896. Like a trade card, but with many pages, this booklet uses a combination of rhyme and breathtaking color illustrations to convince consumers of the benefits of Anheuser Busch’s Malt Nutrine. Selling all sorts of flavored liquids (and sometimes booze) as medicine was certainly a popular tactic in the late 19th century, the Patent Medicine Era. Anheuser Busch’s Malt Nutrine was, according to this sales pitch booklet, non-intoxicant. It was pitched as being great tonic for infants, children, mothers, students, athletes, working men, lawyers, preachers, and of course, doctors themselves. This tonic was the cheaper way to keep the doctor, “and his bills away”. Each page of the booklet has one character (e.g. the student) along with a rhyme about how Malt Nutrine would help pep them up.
This booklet was indeed used as a trade card as evidenced by the local supplier stamp on the back cover. This one was distributed by H. Braun & Sons, Manufacturing Pharmacists, at 24 High Street in Columbus, Ohio.
This beautiful booklet measures 6” tall by 3-1/2” wide (7” wide when opened).
It is in excellent condition overall. The vivid chromolithograph images throughout the book show no sign of fading and none of the pages have major creasing. Like many old pamphlets/books, this one has a little bit of stress creasing at the spine.
The cover shows moderate soiling, as can be seen in the photo below.
There is a little bit of spotty paper loss between the middle two pages (student/working man). These two pages apparently stuck together at some point and were pulled apart. Luckily, the damage was minimal. The spotty areas on each image are the size of pinheads. These pages are shown in detail below.
The binding staples have a little bit of rust on and surrounding them. This rust can be seen in the above photo.One page has a small tear at the edge. It does not affect any of the artwork. It's located on the doctor and preacher pages, which are back to back. Here are two photos showing the one tiny tear in the paper.
The following photos show each page individually, along with close-up photos of the poetry found on each page.
This stunning c.1896 Anheuser Busch Trade Card/ Advertising Booklet would make a fantastic addition to any collection. Be sure to check our other sales as we will happily combine shipping for multiple item winners.This week, we are also offering colorful Victorian trade cards from Standard Oil, the 1893 Columbian Exposition/ World’s Fair, Candy, bicycles, and Black Americana.Additionally, we have trade cards featuring agricultural implement companies including: Common Sense, Gaar-Scott, A. C. Evans, Janesville Machine Co., Vermont Farm Machine, Buckeye, and Foos Manufacturing.
Buyer pays postage. We gladly ship WORLDWIDE.Many thanks for looking!
Christianne & Mike - Funkijunk
Be sure to check out the other items we have up for offers this week
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