Reviews
"The gap between the theoretical and the practical in sports television can be vast. Total Sportscasting bridges that gap with tremendous insights and real-life experiences from some of the industry's most important decision and opinion makers. Authors Marc Zumoff and Max Negin present a deep and practical understanding of this fascinating business in a unique and original presentation." -Jon Slobotkin, Vice President and Executive Producer/Live Events, NBC Sports Regional Networks "This is the book that sportcasting professors have been waiting for. Total Sportscasting offers students a thorough look at the industry, from both the performance side as well as the business side. It's a must-read for students who are considering a career in sports broadcasting." -Tammy Trujillo, Mt. San Antonio College, KSAK 90.1 FM, USA ; News Host, 89.3 FM KPCC "If you are searching for a text that explains the ins and outs--the hows and whys--of televised sport, here is the most comprehensive book you will find. Finally, a text that provides the student with the important aspects of sports television." -Rodger Smith, George Mason University, USA "Readers will benefit from the practical advice, clear writing and 'real world' insights found in every chapter. Highly recommended for adoption consideration as a primary text for courses in sports announcing, Total Sportscasting would also be an excellent supplementary choice for courses in sports media, broadcast performance and television programming." - Philip A. Thompsen, West Chester University, USA
