Reviews
"Paul Rand's Design, Form, and Chaos is a classic. Not because he was a classic Modern graphic designer but because he could articulate in brief yet dynamic prose the idea that new and old--classic and modern--lived together in the same work."--Steven Heller, author of Paul Rand, "Paul Rand was an advocate for simplicity, an evangelist for modernity, a theorist, a formalist, and perhaps most delightfully for the rest of us, a poet. A classic text that deserves to be read, and re-read, for years and years to come."--Jessica Helfand, Yale University, "As a practitioner myself for sixty years in the graphic design profession, I can honestly say that I have never observed anyone who so successfully designed as Paul Rand, over and over again."--Ivan Chermayeff, "Paul Rand's Design, Form, and Chaos is a classic. Not because he was a classic Modern graphic designer but because he could articulate in brief yet dynamic prose the idea that new and old--classic and modern--lived together in the same work."--Steven Heller, "Open this book and enter the confident, curmudgeonly mind of a legendary graphic designer. Rand lays bare his thought process with unsparing wit and precision."--Ellen Lupton, Cooper Hewitt, Smithsonian Design Museum, "Paul Rand's Design, Form, and Chaos is a classic. Not because he was a classic Modern graphic designer but because he could articulate in brief yet dynamic prose the idea that new and old--classic and modern--lived together in the same work."--Steven Heller, author of Paul Rand "Paul Rand was an advocate for simplicity, an evangelist for modernity, a theorist, a formalist, and perhaps most delightfully for the rest of us, a poet. A classic text that deserves to be read, and re-read, for years and years to come."--Jessica Helfand, Yale University "As a practitioner myself for sixty years in the graphic design profession, I can honestly say that I have never observed anyone who so successfully designed as Paul Rand, over and over again."--Ivan Chermayeff "Open this book and enter the confident, curmudgeonly mind of a legendary graphic designer. Rand lays bare his thought process with unsparing wit and precision."--Ellen Lupton, Cooper Hewitt, Smithsonian Design Museum, "Paul Rand was an advocate for simplicity, an evangelist for modernity, a theorist, a formalist, and perhaps most delightfully for the rest of us, a poet. A classic text that deserves to be read, and re-read, for years and years to come."--Jessica Helfand, Yale University, "Open this book and enter the confident, curmudgeonly mind of a legendary graphic designer. Rand lays bare his thought process with unsparing wit and precision."--Ellen Lupton, Cooper Hewitt, Smithsonian Design Museum
