The item you selected is unavailable, but we found something similar.

Picture 1 of 2

Stock photo

Handbook of Product Placement in t... by Galician, Mary-Lou Paperback / softback - Picture 1 of 2

Handbook of Product Placement in t... by Galician, Mary-Lou Paperback / softback - Picture 2 of 2

Handbook of Product Placement in the Mass Media : New Strategies in Marketing Theory, Practice, Trends, and Ethics by Mary-Lou Galician (2004, Trade Paperback)

Be the first towrite a review.

World of Books USA (1081797)
94.9% positive feedback

Price:

$10.35

Free shipping

Estimated delivery Mon, May 6 - Thu, May 9

Returns:

30 days returns. Buyer pays for return shipping.

Condition:

Very Good

Author:Galician, Mary-Lou. Book Binding:Paperback. All of our paper waste is recycled within the UK and turned into corrugated cardboard. Need help?. Book Condition:VERYGOOD. Product Details Number of Pages:302.

About this product

Product Information

Leading experts present cutting-edge ideas and current research on product placement! The Handbook of Product Placement in the Mass Media: New Strategies in Marketing Theory, Practice, Trends, and Ethics is the first serious book in English to examine the wider contexts and varied texts of product placement, related media marketing strategies, and audience impacts. The contributors are national experts in a variety of mass media specialties-history, law, and ethics (both media ethics and medical ethics); cultural and critical analysis; content analysis and effects; visuality; marketing, advertising, public relations, and promotion; and digital technology and futures. Handbook of Product Placement in the Mass Media is a part of The Haworth Press, Inc. promotion book series edited by Richard Alan Nelson, PhD, APR.This first-of-its-kind book features interviews with leading critics and proponents of product placement (including the Pulitzer Prize-winning media critic of the LA Times and the Director of the Center for Science in the Public Interest in Washington, DC). You'll also find a lively roundtable of many of the major contributors (in Q&A format), a review of a recent video on product placement, and a helpful resource guide to publications and Web sites that further enhance the value of the book. From the editor: The influence of product placement is perceived as so great that its detractors have sought federal regulation of the practice. This book examines the wider contexts and varied texts of product placement and related mass media marketing strategies. The contributors represent a rich variety of methodological approaches and viewpoints, which should stimulate readers to think about this complex issue in an appropriately multifaceted fashion and to triangulate their own study. The Handbook of Product Placement in the Mass Media: New Strategies in Marketing Theory, Practice, Trends, and Ethics presents careful research, expert opinion, and insiders' perspectives on: product placement's historical contextfrom its origins in early radio and television programming to the evolution of the practice and the advent of advertainment and brand promotion via online computer games the evolution of product placement in Hollywoodwith a trend analysis of the 15 top-grossing motion pictures of 1977, 1987, and 1997 the use of product placement to generate additional production revenue for motion pictures brand synergy and building brand identity legal aspects of product placementhow it relates to the First Amendment and to the Supreme Court's commercial speech doctrine ethical issues related to product placement, product integration, and video insertion . . . plus fascinating case studies focusing on important aspects of product placement: its use in movie and television programs in general, and in the 2000 movie Cast Away in particular its use as a marketing technique for medical products the impact upon brand recognition of adding an audible reference to a visually prominent brand placement the inclusion of brand names in book storylines the impact upon viewers of the use of fake (generic, fictitious) products in realistic films

Product Identifiers

Publisher
Routledge
ISBN-10
0789025353
ISBN-13
9780789025357
eBay Product ID (ePID)
30249053

Product Key Features

Author
Mary-Lou Galician
Publication Name
Handbook of Product Placement in the Mass Media : New Strategies in Marketing Theory, Practice, Trends, and Ethics
Format
Trade Paperback
Language
English
Publication Year
2004
Type
Textbook
Number of Pages
302 Pages

Dimensions

Item Length
8.4in
Item Height
0.8in
Item Width
6.5in
Item Weight
12.8 Oz

Additional Product Features

Lc Classification Number
Hf6146.P78h36 2004
Table of Content
Introduction: Product Placements in the Mass Media: Unholy Marketing Marriages or Realistic Story-Telling Portrayals, Unethical Advertising Messages or Useful Communication Practices? THE PRACTICE OF PRODUCT PLACEMENT Insinuating the Product into the Message: An Historical Context for Product Placement The Evolution of Product Placements in Hollywood Cinema: Embedding High-Involvement "Heroic" Brand Images Advertainment: The Evolution of Product Placement as a Mass Media Marketing Strategy Merchandising in the Major Motion Picture Industry: Creating Brand Synergy and Revenue Streams The Extensions of Synergy: Product Placement Through Theming and Environmental Simulacra CONTROLS ON PRODUCT PLACEMENT Product Placement and the Law On the Ethics of Product Placement in Media Entertainment The Role and Ethics of Community Building for Consumer Products and Services CASE STUDIES OF PRODUCT PLACEMENT A Comparison of Product Placements in Movies and Television Programs: An Online Research Study Product Placement of Medical Products: Issues and Concerns Cast Away and the Contradictions of Product Placement Brand Placement Recognition: The Influence of Presentation Mode and Brand Familiarity The Bulgari Connection : A Novel Form of Product Placement COMMENTARY When Product Placement Is NOT Product Placement: Reflections of a Movie Junkie INTERVIEWS A Leading Cultural Critic Argues Against Product Placement: An Interview with Mark Crispin Miller A Rising Independent Filmmaker Argues for Product Placement: An Interview with Samuel A. Turcotte Harry Potter, Coca-Cola, and the Center for Science in the Public Interest: An Interview with Michael F. Jacobson A Pulitzer Prize-Winning Media Critic Discusses Product Placement: An Interview with Howard Rosenberg MEDIA REVIEW Screening MEF's Behind the Screens: Hollywood Goes Hypercommerical (2000) ROUNDTABLE Product Placement in the 21st Century RESOURCE GUIDE A Product Placement Resource Guide: Recommend Publications and Websites Index Reference Notes Included
Copyright Date
2004
Target Audience
College Audience
Topic
Marketing / General, Media Studies, General, Advertising & Promotion
Lccn
2003-027329
Dewey Decimal
659.1
Dewey Edition
22
Illustrated
Yes
Genre
Business & Economics, Social Science

Best Selling in Textbooks

See all

Current slide {CURRENT_SLIDE} of {TOTAL_SLIDES}- Best Selling in Textbooks

Desk Reference to the Diagnostic Criteria from DSM-5-TR by American Psychiatric Association (2022, Trade Paperback)
5.0 out of 5 stars based on 7 product ratings
$12.19 New
$11.50 Used
Diagnostic and Statistical Manual of Mental Disorders DSM-5-TR by American Psychiatric Association (2022, Trade Paperback)
4.6 out of 5 stars based on 15 product ratings
$34.89 New
$34.00 Used
Self Heal by Design : The Role of Micro-organisms for Health by Barbara O'Neill (2018, Trade Paperback)
5.0 out of 5 stars based on 14 product ratings
$33.00 New
$32.00 Used
Cognitive Behavior Therapy : Basics and Beyond by Judith S. Beck (2020, Hardcover)
5.0 out of 5 stars based on 4 product ratings
$18.95 New
$17.66 Used
PMBOK® Guide Ser.: Guide to the Project Management Body of Knowledge (PMBOK Guide) and the Standard for Project Management by Project Management Institute (2021, Trade Paperback)
4.9 out of 5 stars based on 7 product ratings
$17.42 New
$14.97 Used
Applications of Motivational Interviewing Ser.: Motivational Interviewing : Helping People Change and Grow by Stephen Rollnick and William R. Miller (2023, Hardcover)
4.0 out of 5 stars based on 1 product rating
$26.25 New
$17.89 Used
Research Design : Qualitative, Quantitative, and Mixed Methods Approaches by J. David Creswell and John W. Creswell (2022, Trade Paperback)
4.2 out of 5 stars based on 5 product ratings
$20.81 New
$19.95 Used

Save on Textbooks

Current slide {CURRENT_SLIDE} of {TOTAL_SLIDES}- Save on Textbooks

Diagnostic and Statistical Manual of Mental Disorders DSM-5-TR by American.....
$34.89
Trending at $42.27
PMBOK A Guide to the Project Management Body of Knowledge 7th Ed NEW READ No Cov
$17.42
Trending at $21.99
Cognitive Behavior Therapy : Basics and Beyond by Judith S. Beck(2020)
$18.95
Trending at $19.89
NEW NFPA 70® NEC Handbook with Index Tabs : 2023 Edition by NFPA USA
$59.50
Trending at $67.45
Designing Data-Intensive Applications : The Big Ideas Behind Reliable USA STOCK
$18.25
Trending at $18.95
Diagnostic & Statistical Manual of Mental Disorders: DSM-5-TR(Hardcover) Fast...
$41.45
Trending at $43.95

Shop by category

Picture 1 of 2

Handbook of Product Placement in the Mass Media : New Strategies in Marketing Theory, Practice, Trends, and Ethics by Mary-Lou Galician (2004, Trade Paperback)

About this product

Product Information

Product Identifiers

Product Key Features

Dimensions

Additional Product Features

Best Selling in Textbooks

Desk Reference to the Diagnostic Criteria from DSM-5-TR by American Psychiatric Association (2022, Trade Paperback)

Diagnostic and Statistical Manual of Mental Disorders DSM-5-TR by American Psychiatric Association (2022, Trade Paperback)

Self Heal by Design : The Role of Micro-organisms for Health by Barbara O'Neill (2018, Trade Paperback)

Cognitive Behavior Therapy : Basics and Beyond by Judith S. Beck (2020, Hardcover)

PMBOK® Guide Ser.: Guide to the Project Management Body of Knowledge (PMBOK Guide) and the Standard for Project Management by Project Management Institute (2021, Trade Paperback)

Applications of Motivational Interviewing Ser.: Motivational Interviewing : Helping People Change and Grow by Stephen Rollnick and William R. Miller (2023, Hardcover)

Research Design : Qualitative, Quantitative, and Mixed Methods Approaches by J. David Creswell and John W. Creswell (2022, Trade Paperback)

Save on Textbooks

Diagnostic and Statistical Manual of Mental Disorders DSM-5-TR by American.....

PMBOK A Guide to the Project Management Body of Knowledge 7th Ed NEW READ No Cov

Cognitive Behavior Therapy : Basics and Beyond by Judith S. Beck(2020)

NEW NFPA 70® NEC Handbook with Index Tabs : 2023 Edition by NFPA USA

Designing Data-Intensive Applications : The Big Ideas Behind Reliable USA STOCK

Diagnostic & Statistical Manual of Mental Disorders: DSM-5-TR(Hardcover) Fast...

You may also like

Ethics Paperback Textbooks

Theory and Practice of Counseling and Psychotherapy

Marketing Paperback Textbooks

Strategy Paperback Textbooks

Revision/Practice Study Paperbacks Prep

Revision/Practice Study Paperbacks Prep Illustrated