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Customer Integration : The Quality Function Deployment (QFD) Leader's Guide for Decision Making by Bill Barnard, Doug Daetz and Rick Norman (1995, Hardcover)

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CUSTOMER INTEGRATION: THE QUALITY FUNCTION DEPLOYMENT (QFD) LEADER'S GUIDE FOR DECISION MAKING By Doug Daetz, Bill Barnard, Rick Norman - Hardcover **BRAND NEW**.

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Customer IntegrationAttaining higher levels of customer delight, increasing the speed and efficiency in the product development process, and increasing profits are goals many managers are struggling to achieve. Customer Integrated Decision Making, or CIDM, is a process that will show managers how to reach these goals by integrating the customer into the decision-making process and incorporating the customer's wants and needs into the design of new products and services.Customer Integration: The Quality Function Deployment (QFD) Leader's Guide for Decision Making focuses on the complete CIDM/QFD process. The book details the reasons for using CIDM market identification techniques, and QFD idea generation methodologies, as well as some basic and advanced customer "choice" prediction approaches. This practical, structured, and replicable process will provide a company of any size with the tools to assure its teams' success as they move to become linked to the customer.Customer Integration opens with a comprehensive overview for executives, followed by a detailed discussion of how CIDM/QFD can increase profits for businesses in a variety of industries. The executive overview reviews the issues confronting companies today and gives reasons why executives will need to be linked to customers to compete. The second part of the book lays out some of the foundation knowledge that middle managers will need to have in order to commit to supporting individuals and teams and to complete CIDM/QFD projects. Part II also offers practical discussions on the critical role of leadership and the challenges of implementation. The third part of the book provides a step-by-step explanation of the process, along with a complete review of the necessary concepts and tools to make a CIDM/QFD project happen.Customer Integration is designed for the whole company. It provides the information executives and managers need to undertake a Customer Integrated Decision-Making project and the knowledge that team members need to assure success in their project.Advance praise for Customer Integration"Customer Integration is written for the entire management team, from the executive to the project team members, challenging all not only to decide to use CIDM/QFD, but to achieve maximum value from the process. This is a book for those who believe delighting customers is a state of the art." _Michael E. Holtzleiter Manager-Europe, Senco Fastening Systems"The CIDM concepts in this book go beyond the QFD matrix analysis to show how to introduce the process into a company and how to lead a multifunctional team through the process. These concepts are helping us balance the voice of the customer in our product development process. After just one project, it is adding clarity and objectivity to our decisions by highlighting the trade-offs that must be made between customer wants, competitive pressures, and our company's capabilities." _Ronald A. Weeks Corporate Planning Director, Cincom Systems, Inc."Having completed a CIDM project, I found Customer Integration to be a comprehensive documentation of this incredible process. This very replicable methodology truly allows companies to get at the 'real' customer requirements. The way the book is divided into sections for the executive, project and middle manager, and team members provides a clear perspective on 'hands on' for each." _Steve NelsonManager-Emerging Markets, Senco Fastening Systems"If you are looking for structured processes that provide you with a better understanding of your customers, an understanding about what they mean by value, that promotes 'leveling' of customer knowledge among the enterprise, that assures 'true' teaming and reduces the time to bring innovations into the marketplace, then Customer Integration is the book that you have been looking for." _John Edholm Vice President-Sales & Marketing, Pierce and Stevens

Product Identifiers

Publisher
Wiley & Sons, Incorporated, John
ISBN-10
0471132772
ISBN-13
9780471132776
eBay Product ID (ePID)
638252

Product Key Features

Book Title
Customer Integration : the Quality Function Deployment (Qfd) Leader's Guide for Decision Making
Author
Rick Norman, Bill Barnard, Doug Daetz
Format
Hardcover
Language
English
Topic
Marketing / General, Management
Publication Year
1995
Genre
Business & Economics
Number of Pages
336 Pages

Dimensions

Item Length
9.4in
Item Height
1.2in
Item Width
6.3in
Item Weight
25.3 Oz

Additional Product Features

Lc Classification Number
Hf5415.135.D34 1995
Table of Content
EXECUTIVE OVERVIEW. Bringing QFD into Your Company. IMPLEMENTATION CONTEXT AND GUIDANCE FOR THE MIDDLE AND PROGRAM/PROJECT MANAGER. Quality and Customer Choice: Where CIDM/QFD Fits. Making CIDM/QFD Work in Your Company. Establishing the Infrastructure. Details and Expectations for CIDM/QFD Leaders. THE PROJECT-LEVEL PRACTITIONER. Defining the Project. Leading the Team's Implementation. Identifying Segments, Customers, and Competition. Key Market Research Tools. CIDM/QFD Essence: The Logical Chain of Decisions. Project Management and Evaluating Project Success. Summary: The Future of CIDM. Appendices. Notes. Glossary. Suggested Reading. Index.
Copyright Date
1995
Lccn
95-036688
Dewey Decimal
658.8/02
Intended Audience
Trade
Dewey Edition
20
Illustrated
Yes

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Customer Integration : The Quality Function Deployment (QFD) Leader's Guide for Decision Making by Bill Barnard, Doug Daetz and Rick Norman (1995, Hardcover)

About this product

Product Information

Product Identifiers

Product Key Features

Dimensions

Additional Product Features

All listings for this product

item 1 Customer Integration: The Quality Function Deployment (QFD) Leader's Guid - GOOD

item 2 Customer Integration: The Quality Function Deployment (QFD) Leader's Guide...

item 3 Customer Integration: The Quality Function Deployment [QFD] Leader's Guide for D

item 4 Customer Integration: The Quality Func..., Norman, Rick

item 5 Customer Integration: The Quality Function Deploymen... by Norman, Rick Hardback

item 6 Customer Integration: The Quality Function Deployment By Daetz, Doug

item 7 Customer Integration: The Quality Function Deployment (QFD) Leader's Guide for

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Without Sanctuary : Lynching Photography in America by James Allen (2000, Hardcover)

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Save on Books

Sailor Moon Raisonne ART WORKS 1991 - 2023 Normal Edition 9784065309094

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