Creed is a dynastic, privately held French luxury perfume house founded in 1760 in London by James Henry Creed. The company is passed from father to son, serving a lot of royalties for more than 200 years. Its first perfume was created in 1781 for King George III. Over the years Creed has been making very successful and luxury fragrances worn from remarkable people such as Sir Winston Churchill, John F. Kennedy and Grace Kelly. Creed’s luxury and authentic perfumes could be also found in its famous New York boutique, opened as part of the celebrations of Creed’s 250th year.