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Mouse Morality : The Rhetoric of Disney Animated Film by Annalee R. Ward (2002, Mass Market)

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2004 ? Clifford G. Christians Ethics Research Award ? The Carl Couch Center for Social and Internet Research Kids around the world love Disney animated films, and many of their parents trust the Disney corporation to provide wholesome, moral entertainment for their children. Yet frequent protests and even boycotts of Disney products and practices reveal a widespread unease with the sometimes mixed and inconsistent moral values espoused in Disney films as the company attempts to appeal to the largest possible audience. In this book, Annalee R. Ward uses a variety of analytical tools based in rhetorical criticism to examine the moral messages taught in five recent Disney animated films-- The Lion King, Pocahontas, The Hunchback of Notre Dame, Hercules, and Mulan. Taking the films on their own terms, she uncovers the many mixed messages they purvey: for example, females can be leaders--but male leadership ought to be the norm; stereotyping is wrong--but black means evil; historical truth is valued--but only tell what one can sell, etc. Adding these messages together, Ward raises important questions about the moral ambiguity of Disney's overall worldview and demonstrates the need for parents to be discerning in letting their children learn moral values and life lessons from Disney films.

Product Identifiers

Publisher
University of Texas Press
ISBN-10
0292791534
ISBN-13
9780292791534
eBay Product ID (ePID)
2323347

Product Key Features

Author
Annalee R. Ward
Publication Name
Mouse Morality : the Rhetoric of Disney Animated Film
Format
Mass Market
Language
English
Publication Year
2002
Type
Textbook
Number of Pages
200 Pages

Dimensions

Item Length
9in
Item Height
0.6in
Item Width
6in
Item Weight
10.1 Oz

Additional Product Features

Lc Classification Number
Nc1766.U52d5925 2002
Table of Content
Foreword Preface Acknowledgments 1. Disney, Film, and Morality: A Beginning Disney as Moral Educator Concern for Morality A Unique Audience Method of Research Definitions Reading the Texts 2. The Lion King: Moral Educator through Myth, Archetype, and Ritual Film Background Mythic Narrative Archetype Ritual Communication Tools The Lion King as Moral Educator 3. The Symbolic Boundaries of Moral Order in Pocahontas Film Background Disney and History Symbolic Boundaries of Moral Order Conclusion 4. Comically Framing Virtue and Vice in The Hunchback of Notre Dame Film Background Interpretive Frames Virtue Ethics Conclusion 5. Hercules: A Celebrity-Hero Film Background Identification through Narrative Strategies Conclusion 6. Mulan: East Meets West Film Background Interculturalism Moral Tensions Conclusion 7. A Disney Worldview: Mixed Moral Messages A Disney Worldview Implications of the Disney Worldview for Culture Conclusion Notes Bibliography Index
Copyright Date
2002
Topic
Film / Genres / Animated, Film / History & Criticism
Lccn
2001-008475
Dewey Decimal
791.43/3
Intended Audience
Scholarly & Professional
Dewey Edition
21
Illustrated
Yes
Genre
Performing Arts

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Mouse Morality : The Rhetoric of Disney Animated Film by Annalee R. Ward (2002, Mass Market)

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item 1 Mouse Morality : The Rhetoric of Disney Animated Film Annalee R.

item 2 Mouse Morality : The Rhetoric of Disney Animated Film Annalee R.

item 3 Mouse Morality: The Rhetoric of Disney Animated Film - Paperback - VERY GOOD

item 4 Mouse Morality: The Rhetoric of Dis..., Ward, Annalee R

item 5 Mouse Morality: The Rhetoric of Disney Animated Film by Annalee R. Ward

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