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BUSN 5 by Marcella Kelly and Jim McGowen (2012, Trade Paperback) - Picture 1 of 1

BUSN 5 by Marcella Kelly and Jim McGowen (2012, Trade Paperback)

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BUSN 5 by Marcella Kelly and Jim McGowen (2012, Trade Paperback). Condition is Like New. Shipped with USPS Media Mail.

About this product

Product Information

Created through a "student-tested, faculty-approved" review process with over 2,000 students and faculty, BUSN 5e is an engaging and accessible solution to accommodate the diverse lifestyles of today's learners. Readers discover the energy and excitement found in business today within the engaging and accessible presentation found in BUSN5. Designed specifically for today's learner, BUSN's streamlined, riveting design presents the entire core Introduction to Business topics in only seventeen succinct chapters, including a unique chapter on Business Communication.BUSN5 directly connects readers with what's happening in business today and how it will affect them. The book focuses on business principles most important to the learner's success with less reading, more visuals, and manageable chunks of information. Memorable examples relate business topics to everyday life and career success, while tightly integrated resources, such as CourseMate, an interactive teaching and learning solution, and the latest news feeds, help sharpen business, study, and communication skills.

Product Identifiers

Publisher
Cengage South-Western
ISBN-10
1111826730
ISBN-13
9781111826734
eBay Product ID (ePID)
109013301

Product Key Features

Book Title
Busn 5
Author
Jim Mcgowen, Marcella Kelly
Format
Trade Paperback
Language
English
Topic
General, Economics / General, Management, Teaching Methods & Materials / General
Publication Year
2012
Genre
Education, Business & Economics
Number of Pages
352 Pages

Dimensions

Item Length
10.7in
Item Height
0.6in
Item Width
8.4in
Item Weight
30.5 Oz

Additional Product Features

Lc Classification Number
Hd31
Edition Number
5
Table of Content
Part I: THE BUSINESS ENVIRONMENT.1. Business Now: Change is the Only Constant.2. Economics: The Framework for Business.3. The World Marketplace: Business without Borders.4. Business Ethics and Social Responsibility: Doing Well by Doing Good.5. Business Communication: Creating and Delivering Messages that Matter.Part II: CREATING A BUSINESS.6. Business Formation: Choosing the Form that Fits.7. Small Business and Entrepreneurship: Economic Rocket Fuel.Part III: FINANCING A BUSINESS.8. Accounting: Decision Making By the Numbers.9. Finance: Acquiring and Using Funds to Maximize Value.10. Financial Markets: Allocating Financial ResourcesPart IV: MARKETING A BUSINESS.11. Marketing: Building Profitable Customer Connections.12. Product and Promotion: Creating and Communicating Value.13. Distribution and Pricing: Right Product, Right Person, Right Place, Right Price.Part V: MANAGING A BUSINESS.14. Management Motivation and Leadership: Bringing Business to Life.15. Human Resource Management: Building a Top-Quality Workforce.16. Managing Information and Technology: Finding New Ways to Learn and Link.17. Operations Management: Putting it All Together.Personal Finance Appendix.Online Appendices.Appendix 1: Labor Unions and Collective Bargaining.Appendix 2: Business Law.
Copyright Date
2013
Lccn
2011-942710
Dewey Decimal
658
Dewey Edition
23
Illustrated
Yes

All listings for this product

item 1 BUSN 5, Student Edition, 5th Edition by McGowen, Jim,Kelly, Marcella, Good Book
$5.89
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item 2 BUSN 5, Student Edition, 5th Edition - 1111826730, paperback, Marcella Kelly
$6.21
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item 3 BUSN 5, Student Edition, 5th Edition - 1111826730, paperback, Marcella Kelly
$6.21
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item 4 BUSN 5, Student Edition, 5th Edition
$7.43
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item 5 BUSN 5, Student Edition, 5th Edition
$7.44
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item 6 BUSN 5 by Marcella Kelly and Jim McGowen (2012, Trade Paperback)
$3.99
item 7 BUSN by Marcella Kelly: Used
$8.42
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Most relevant reviews

5 out of 5 stars
by imelda-bassiiFeb 09, 2015
Excellent book just what we needed
This book was for my daughter for school. My daughter says its exactly what she needed and she is learning from this book

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