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International Business : Strategy, Management, and the New Realities by Gary Knight, Tamer Cavusgil, John Riesenberger and John Radebaugh (2007, Hardcover / Mixed Media)

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Product Information

For undergraduate and graduate level International Business courses Cavusgil, Knight, Riesenberger is the only international business book to focus on the "new realities" of international business: emerging marketing, small and medium sized enterprises, the diverse participants in International Business, and global sourcing. Accompanying the book, The Educator's Consortium addresses the "new realities" of teaching International Business by connecting instructor's around the world with each other and with engaging information to create a community of instructors.

Product Identifiers

Publisher
Prentice Hall PTR
ISBN-10
0131738607
ISBN-13
9780131738607
eBay Product ID (ePID)
59787236

Product Key Features

Author
John Radebaugh, John Riesenberger, Gary Knight, Tamer Cavusgil
Publication Name
International Business : Strategy, Management, and the New Realities
Format
Hardcover
Language
English
Publication Year
2007
Type
Textbook
Number of Pages
704 Pages

Dimensions

Item Length
8.8in
Item Height
1.1in
Item Width
11.1in
Weight
60.7 Oz
Item Weight
60.7 Oz

Additional Product Features

Lc Classification Number
Hd62.4
Publication Date
2007-11-14
Table of Content
I. FOUNDATION CONCEPTS 1. Introduction: What is International Business? 2. Globalization of Markets and the Internationalization of the Firm 3. Organizational Participants that Make International Business Happen 4. Theories of International Trade and Investment II. THE ENVIRONMENT OF INTERNATIONAL BUSINESS 5. The Cultural Environment 6. The Country Level Political and Legal Systems 7. Government Intervention in International Business 8. Regional Economic Integration 9. Understanding Emerging Markets 10. The International Monetary and Financial Environment III. STRATEGY AND OPPORTUNITY ASSESSMENT FOR INTERNATIONAL BUSINESS 11. Global Strategy and Organization 12. Global Market Opportunity Assessment IV. ENTERING AND OPERATING IN INTERNATIONAL MARKETS 13. Exporting and Countertrade 14. Foreign Direct Investment and Collaborative Ventures 15. Licensing, Franchising and other Contractual Strategies 16. Global Sourcing V. FUNCTIONAL AREA EXCELLENCE 17. Marketing In the Global Firm 18. Human Resource Management in the Global Firm 19. Financial Management and Accounting In the Global Firm Opening Vignettes and Closing Cases at a Glance MSBs at a Glance A Guide to Using the CKR Knowledge Portal © (Laminated Insert) Glossary (Subject/Author/Company Index) The Educators Consortium: International Market Research and Competitive Intelligence
Copyright Date
2008
Target Audience
College Audience
Topic
Industrial Management, International / General, Strategic Planning
Lccn
2007-041181
Dewey Decimal
658/.049
Dewey Edition
22
Illustrated
Yes
Genre
Business & Economics

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5 out of 5 stars
by machoreaderNov 06, 2009
Excellent book in excellent condition
The book is very informative and simple to understand. It gives lots of practical examples on various concepts, which helps one to understand that concept better. Overall, an excellent book.
5 out of 5 stars
by lEXYgYD0Tsy@Del...Aug 30, 2010
Textbook
Item is exactly how it was described. Shipped extremely fast. Great seller and responds fast as well.

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Picture 1 of 3

International Business : Strategy, Management, and the New Realities by Gary Knight, Tamer Cavusgil, John Riesenberger and John Radebaugh (2007, Hardcover / Mixed Media)

About this product

Product Information

Product Identifiers

Product Key Features

Dimensions

Additional Product Features

All listings for this product

item 1 International Business: Strategy, Management, and the New Realities

item 2 International Business: Strategy, Management, and the New Realities - VERY GOOD

item 3 International Business: Strategy, M... by Riesenberger, John Mixed media product

item 4 International Business : Strategy, Management, and the New Realities TAKE (B70)

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Excellent book in excellent condition

Textbook

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