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Voices That Matter Ser.: Logo Design Love : A Guide to Creating Iconic Brand Identities by David Airey (2014, Trade Paperback)

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Product Information

Completely updated and expanded, the second edition of David Airey's Logo Design Love contains more of just about everything that made the first edition so great: more case studies, more sketches, more logos, more tips for working with clients, more insider stories, and more practical information for getting the job and getting it done right. In Logo Design Love, David shows you how to develop an iconic brand identity from start to finish, using client case studies from renowned designers. In the process, he reveals how designers create effective briefs, generate ideas, charge for their work, and collaborate with clients. David not only shares his personal experiences working on identity projects-including sketches and final results of his own successful designs-he also uses the work of many well-known designers such as Paula Scher, who designed the logos for Citi and Microsoft Windows, and Lindon Leader, creator of the current FedEx identity, as well as work from leading design studios, including Moving Brands, Pentagram, MetaDesign, Sagmeister & Walsh, and many more. In Logo Design Love, you'll learn: Best practices for extending a logo into a complete brand identity system Why one logo is more effective than another How to create your own iconic designs What sets some designers above the rest 31 practical design tips for creating logos that last

Product Identifiers

Publisher
Peachpit Press
ISBN-10
0321985206
ISBN-13
9780321985200
eBay Product ID (ePID)
201570411

Product Key Features

Author
David Airey
Publication Name
Logo Design Love : a Guide to Creating Iconic Brand Identities
Format
Trade Paperback
Language
English
Publication Year
2014
Series
Voices That Matter Ser.
Type
Textbook
Number of Pages
240 Pages

Dimensions

Item Length
8.9in
Item Height
0.4in
Item Width
7in
Item Weight
15.3 Oz

Additional Product Features

Lc Classification Number
Nc1002.L63a37 2015
Edition Number
2
Table of Content
Introduction Part I: The importance of brand identity Chapter one. We're surrounded Chapter two. It's the stories we tell Chapter three. Elements of iconic design Part II: The process of design Chapter four. Laying the groundwork Chapter five. Skirting the hazards of a redesign Chapter six. Pricing design Chapter seven. From pencil to PDF Chapter eight. The art of the conversation Part III: Moving forward Chapter nine. Staying motivated Chapter ten. Your questions answered Chapter eleven. 31 practical logo design tips Chapter twelve. Beyond the logo
Copyright Date
2015
Topic
Desktop Applications / Desktop Publishing, Graphic Arts / Branding & Logo Design, Industrial, General
Dewey Decimal
741.6
Intended Audience
Scholarly & Professional
Dewey Edition
22
Illustrated
Yes
Genre
Design, Computers, Art

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5 out of 5 stars
by godsng3Dec 03, 2014
Logo Design Love: Very insightful
Graphic Design books are usually hard to come by in this part of the world. As a graphic designer with a passion for doing things the right way, getting books and study resources in this field are paramount to success. Logo Design Love was one of the books I had been looking to buy since last year but Amazon has refused to ship to my address, but I was relieved when I got it on eBay. The book is a contemporary and practical approach to Logo designs. I love the fact that it can be used as a handbook to refer to at anytime. David Airey, who I having been following for quite some time now on his famous blog - www.logodesignlove.com, give a rather in depth perspective to logo design from his own personal experience as a designer. His experience brings to bear what an average Designer passes through and also helps to introduce beginners to what they should be expecting in the course of their chosen profession. From the way he articulates his book I can conclude that he has a passion for this profession and this is what I am looking for in an Author. I was happy when i found this book on eBay eventhough it took sometime before it arrived. Buying stuffs from eBay comes quite handy to me recently, I can buy everything I need from Mobile Phones, Computers, Gadgets and now books. The only challenge here is waiting anxiously for the Shipment to arrive. For Logo Design Love However, waiting was worthwhile.Read full review
5 out of 5 stars
by ephraim99Nov 23, 2020
The book to get you going with logo design
This is a good, easy to read book on the process in layman's terms. Walks you through each step of the process and uses examples.
Verified purchase: Yes | Condition: Pre-owned

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