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Flying High: How JetBlue Founder- 9780471655442, hardcover, James Wynbrandt, new - Picture 1 of 1

Flying High : How JetBlue Founder and CEO David Neeleman Beats the Competition... Even in the World's Most Turbulent Industry by James Wynbrandt (2004, Hardcover)

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Flying High: How JetBlue Founder and CEO David Neeleman Beats the Competition. Even in the World's Most Turbulent Industry. Condition: New. Orion Technology, LLC presents. Qty Available: 1.

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Praise for Flying High "If you want to know what it takes to develop a great business not just an airline Flying High is a must-read. James Wynbrandt does an excellent job of bringing JetBlue founder David Neeleman's amazing personal journey and business innovativeness to life in an interesting and exciting manner." Dave Sclair Publisher Emeritus, General Aviation News "James Wynbrandt adeptly captures the elements that have made David Neeleman and his remarkable airline, JetBlue, a huge success. Flying High is a tribute to Neeleman's true depth. By developing a visionary business model and the right communications strategy, he was able to pilot JetBlue to profitability with finesse. It's a must-read for people in any business seeking success." Howard J. Rubenstein President, Rubenstein Associates, Inc. "In Flying High, James Wynbrandt tells the completely beguiling story of how a former Mormon missionary with attention deficit disorder and a history of both bankruptcy and getting fired from a high-profile job created one of the great airline successes of our time. What is David Neeleman's secret at JetBlue? It's a new concept called understanding what your customers really need. Neeleman's fanatical attention to customer satisfaction, employee relations, and technology make for such a fascinating read, I raced through the book in one sitting." Rinker Buck Aviation journalist and author, Flight of Passage: A Memoir

Product Identifiers

Publisher
Wiley & Sons, Incorporated, John
ISBN-10
0471655449
ISBN-13
9780471655442
eBay Product ID (ePID)
30467799

Product Key Features

Book Title
Flying High : How JetBlue Founder and CEO David Neeleman Beats the Competition... Even in the World's Most Turbulent Industry
Author
James Wynbrandt
Format
Hardcover
Language
English
Topic
General, Aviation / Commercial
Publication Year
2004
Genre
Transportation, Business & Economics
Number of Pages
304 Pages

Dimensions

Item Length
9.4in
Item Height
1.1in
Item Width
6.3in
Item Weight
18 Oz

Additional Product Features

Lc Classification Number
He9803.J48w96 2004
Reviews
As veteran airlines writer James Wynbrandt shows in his excellent new book, Flying High, it took JetBlue's hyperkinetic free spirit David Neeleman to extend the revolution started by Southwest's Herb Kelleher into a heady new frontier--by putting the discounters in a nose-to-nose rivalry with the major carriers. A devout Mormon with nine children, Neeleman, from Salt Lake City, learned about customer service as a kid on a milk crate in his grandfather's convenience store. When customers demanded a product his granddad didn't have, young David would bolt out the back door to Safeway to buy it. After a stint as a missionary in Brazil, Neeleman--a college dropout with ADD--started a travel agency, a charter airline to Hawaii, and a low-cost carrier called Morris Air, which he sold to Southwest. After just five months, Kelleher fired Neeleman, who'd barge into meetings and loudly lecture Southwest's proud managers on where their airline was screwing up. By the time he founded JetBlue in 1999, Neeleman had already pioneered many of the boldest innovations in aviation, including e-ticketing, automatic ticket machines, and at-home reservation staffs. Backed by farsighted investors, among them George Soros, JetBlue busted the biggest myth in airlines by proving that a low-cost carrier can also beat the majors on service. While Wynbrandt clearly idolizes Neeleman as a curious blend of saint and gladiator, his idol does deserve our gratitude. It took this hyperactive dreamer to put a fresh face on a tired industry, to show at long last that customers, not old-line carriers, are charting the future of commercial aviation. ( Fortune , June 28, 2004)
Table of Content
Introduction 1 CHAPTER 1 The Journey Begins 7 CHAPTER 2 Have I Got a Deal for You 23 CHAPTER 3 Morris Air Spreads Its Wings 39 CHAPTER 4 Off to Southwest 55 CHAPTER 5 Opening Up New Skies 73 CHAPTER 6 A Different Kind of Airline 85 CHAPTER 7 Preparing for Departure 103 CHAPTER 8 JetBlue Takes Flight 121 CHAPTER 9 Making Air Travel Entertaining 139 CHAPTER 10 Keeping Customers Happy 151 CHAPTER 11 The Technology Advantage 163 CHAPTER 12 Getting the Word Out in Style 177 CHAPTER 13 Dealing with Disaster 193 CHAPTER 14 Preserving the Culture 213 CHAPTER 15 Looking to the Future 225 CHAPTER 16 David Neeleman's Rules for Succeeding in Any Business 243 JetBlue Timeline 255 Acknowledgments 263 Notes 265 Index 289
Copyright Date
2004
Lccn
2004-003670
Dewey Decimal
387.7/0973
Intended Audience
Trade
Dewey Edition
22

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4 out of 5 stars
by minutemaid1Dec 07, 2010
A good book for prospective employees - a little dated
This book gives good insight into the company if someone is thinking about seeking employment there. The book is now a little dated though, as it was written over five years ago. The leadership and management principles put forth in the book are timeless, however, and I found the book motivational to read. It reads quickly and flows pretty well. A little clunky at the end though.

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