Perrier-Jouet Belle Epoque The Enchanting Tree by Tord Boontje Brut Centerpiece


Perrier-Jouet Belle Epoque The Enchanting Tree by Tord Boontje Brut Centerpiece

Buy Now

Perrier-Jouet Belle Epoque The Enchanting Tree by Tord Boontje Brut Centerpiece:
$14999.99


June 7th interview

Video! Ali Larter Attends the Perrier-Jouët Enchanting Tree Event



Condition: preowned AS IS. Light works, item has a slight mark on a leaf and slight bent on one of the chute holders. This item comes with USB POWER CHARGER. NO BOWL OR GLASSES. No other is available to purchase anywhere.


DONT LET THIS ITEM DISAPPEAR. Super rare piece.


London, March 22, 2013 – In celebration of the first days of Spring,


Perrier-Jouët is proud to unveil The Enchanting Tree, an unusually elegant


champagne experience created by Dutch designer Tord Boontje*.


The Enchanting Tree by Perrier-Jouët brings elements of theatre and poetry to the gesture of tasting Perrier-Jouët’s Belle Epoque cuvee**, continuing


Perrier-Jouët’s tradition of supporting and collaborating with artists and


designers as part of its artistic heritage.


The reveal of The Enchanting Tree debuted on Friday 22 March, 2013 at the


prestigious Saatchi Gallery in London, in a dedicated space transformed and


designed by Tord Boontje into a magical world of seasonal delight. Whilst


Perrier-Jouet unveils ‘The Enchanting Tree’


by Tord Boontje


Press release – March 2013enjoying seasonal foods beautifully paired with the Belle Epoque cuvee,


guests moved from a wintery scene through to a fairytale of springtime and


mingled in front of a remarkable large scale version of The Enchanting Tree,


especially hand-made as the perfect illustration of Perrier-Jouët craftsmanship. It will return to Epernay to be part of the house’s private collection


of 200 original Art Nouveau pieces of Art.


An Unusual Champagne Experience


Combining both aesthetics and practicality, The Enchanting Tree by PerrierJouët reinvents the gesture of champagne in which each participant plucks


a flute from the tree. Wreathed in anemones this unique champagne service


is made of suspended golden branches that can be used to hang the six


Perrier-Jouët flutes, blossoming at the base of an ice bucket to preserve the


champagne’s coolness.


The iconic flutes of Perrier-Jouët can then be filled whilst in the tree,


elegantly lifted out and served. This elegant service accessory showcases the


champagne moment as a memorable experience.


A Shared Appreciation of Nature & Craftsmanship


The Perrier-Jouët and Tord Boontje collaboration is rooted in a shared vision


and appreciation of Nature, Art Nouveau & craftsmanship. Using Nature as


an inexhaustible source of inspiration, the designer has reinterpreted nature


light-heartedly to create a fairytale in honour of Spring, with floral forms


flowing through a golden tree.Faithful to the Art Nouveau philosophy, The Enchanting Tree applies


a contemporary approach to the materials used, while employing the


craftsmanship that is so dear to the House: the metal branches are hand-worked,


the leaves are individually soldered and the anemones lacquered in white.


“Tord Boontje’s creation captured both the legacy of Perrier-Jouët and its


brand experience of infusing art into everyday life, redefining the art of


tasting as a memorable experience” says Charles-Armand de Belenet,


International Marketing Director for Martell Mumm-Perrier-Jouët.


Describing his work, Tord Boontje explains: “I wanted to create a functional


object that evokes emotions and dreams. Here, utility is beautiful and beauty


has utility”.About Tord Boontje


Born in 1968 in Holland, Tord Boontje studied industrial design at Eindhoven


Design Academy (1986–1991) and London Royal College of Art (1992–1994).


He then founded his own design studio in London in 1996. “My ideas come from


my walks in the forest and from observing the interaction between light and nature,”


explains the designer, who ceaselessly explores the relationship between nature and


technology. Tord Boontje has worked with a range of international companies such


as Shiseido, Alexander McQueen, Swarovski and his collections are being exhibited


at the Victoria and Albert Museum, MoMA and Copper-Hewitt museum in New


York, the Design Museum and Tate Modern in London. For further information,


visit http://tordboontje.com/About Perrier-Jouët Belle Epoque


Perrier-Jouët Belle Epoque prestige cuvee is the perfect expression of the House’s style


of floral aromas and elegance. On the nose it reveals a bouquet of white flowers


punctuated with notes of pear, fresh ginger and pineapple, and then develops


perfumes of white and yellow fruit on the palate. This sensation of light and silky


freshness unfolds around a mineral base, before offering a subtly persistent finish.




To celebrate the first days of spring, producer Perrier-Jouët champagne presents “The Enchanting Tree”. Inspired by Emile Gallé’s white anemones for Perrier-Jouët bottles from 1902, this rightly named artwork transforms the ritual of serving Champagne into a magical moment.


This creation represents a natural fairy tale, where a tree is adorned with fine golden floral shapes and leaves, which are intertwined with branches at the tips, building props for 6 flutes of champagne. This luxury desk accessory is working on metal, and the branches bent by hand and individually welded sheets.


Suitable for inside, terrace or garden, by daylight or by moonlight ,wherever been placed, this art tree showcases champagne in a full light and offers “a memorable experience”.


Serving a bottle of Perrier Jouët Belle Epoque, a champagne floral aromas, which sweetens the palate with notes of ginger, pear and fresh pineapple will be raised into the highest level thanks to this Tord Boontje‘s The Enchanting Tree.


“My ideas come from my walks in the forest and from observing the interaction between light and nature” explains the designer, who ceaselessly explores the relationship between nature and technology, refusing to associate modernism with minimalism.


Perrier-Jouet Belle Epoque The Enchanting Tree by Tord Boontje Brut Centerpiece:
$14999.99

Buy Now



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