1924 Store Window Displays,how To,fashions,wax Mannequins,drapery,motion,lights For Sale

ASTOUNDING....BEAUTIFUL.......ORIGINAL antique book...not a reprint or copy... RARE scarce title and just about impossible to find....Loaded with stunning illustrations and photos, sumptuous post Edwardian and Flapper era Deco fashions for women and men, lavish evening gowns and opulent millinery, tuxedos and suits, Wedding and bridal gowns, fabulous lace and frilly lingerie and corsets, accessories and jewelry, mens and womens hats and shoes.... lush textiles, rare techniques on wax mannequins and how to restore and dress them, how to create eye popping retail window displays, breathtaking life like vignettes, dazzling motion and mechanical displays, art of drapery, perfumes and toiletries displays, household goods, painting artistic fashion displays, holiday displays, artistic backgrounds, .....astounding papier mache displays of animals and more.....How to give a fashion show......Making decorated parade floats.....interior store and counter displays displaying automobiles in your show windows!.......more more more......and a truly huge amount of exceedingly rare technical information....

LOADED with DAZZLING ILLUSTRATIONS! Contents pages shown and listed below....I show over 70 photos so please scroll down, I got carried away, and there is SO many more illustrations here that I cannot show here.....thank you!

This reminds me of a trip to Selfridge's department store in London, as featured on the PBS Masterpiece Theatre show Mr. Selfridge. I love that show!!! And many of the fashions are right out of the current season of Downton Abbey....


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PLUS a detailed chapters on wax mannequins and wooden mannequins, their care, how to repair and restore them, how to make them, how to paint the faces, add hair, pose them, etc...very detailed.....Plus mind boggling motion displays, electrical lighting displays, moving mannequins, all types of fantastical moving displays!

Want to go Window Shopping almost 100 years ago? ............See the actual fashions displayed so beautifully in the shops windows, on wax mannequins set in whimsical locations, and in store interior displays and cases..........Or perhaps you want to learn how you yourself can make those fabulous fashionable show window displays?.....Now you can!

WELL ILLUSTRATED with numerous full page wide and angle photographs and detailed drawings....In some ways this is better than a fashion catalog from that time, as these are the REAL fashions and fabrics in the photographs!...............Gaze into over 100 actual photos of period shop windows and store interiors!


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Amazingly Artistic and incredibly inventive detailed store window and shop windows, as well as department store interiors too........Artful Fashion displays in actual Department Store windows and shops...... LOADED with real period PHOTOGRAPHS....................Lavishly and outrageously inventive Decorated Windows stuffed FULL of women's fancy gowns and suits, hats, blouses and waists.................outdoor fashions and sportswear such as hunting and riding attire, sweaters, boots, etc...........childrens clothing ......... a wide range of accessories.. (and how to make these same displays) ! ...............exotic furs, fur stoles, coats, muffs, hats and wraps, ....

Beautiful Art Nouveau, Edwardian, hand painted and gesso backdrops and realistic settings..................with lovely life mannequins,............Plaster and paper mache' displays, some of them huge.......a chapter on ribbon work....... fixtures, Lighting, scenes set with period textiles, rugs, furnishings, a chapter on making artificial flowers and foliage, .............swags, plaster castings...wooden carvings.....step right into the work shop of the window trimmers.....and more MORE MORE!!!!....

TITLE and DETAILS.......Antique, Original, ...Hard Cover in brown covers..........THE ART OF DECORATING SHOW WINDOWS AND DISPLAYING MERCHANDISE.....large hard cover.....Book measures 11 1/2" BY 9"...... OVER 350 PAGES plus a detailed Index and pages of ads in back.....nice quality semi glossy pages throughout.....Heavy weight due to the slick quality papers. Title page reads: "A Complete and Authentic Manual on Window and Interior Display ___Designed as an Authority for Merchants, Display Men, and Students who seek knowledge of teh best and accepted methods in the Successful displaying of Merchandise. Copyright and Edited by Lewis Rogers. Copyright 1924. Fifth Edition. Chicago, Publishers.

This is what people actually wore and bought......All shown in great detail........ The window dressers used wonderful imagination in their craft.......Artfully displayed and lavishly arranged by expert window display artists.........

PLUS those Fantastical backgrounds of hand painted scenics, yards of artfully draped fabrics,... furnishings, lighting, rugs, flowers...etc....very much like a museum display!......WOW!

Aside from the fashions, there are instructions on ........Wax Figures......Units and Groupings.....Methods of Display.... Window Displays.......Display Units.....T-Stand Units....Metal Stands....T-Arm fixtures.....more.....Methods of Forming Displays.....Coat Displays....Dress Displays.....Goods displayed.....Window Displays...Wax Mannequins....Dress Forms.....working with Paper mache animals......mechanical display such as clowns and elephants!


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Numerous photos showing you how to use the stands and forms to hold all the fabrics and drapes........How to work with and arrange the wax mannequins and dress forms, how to pose them in a realistic fashion, how to take them apart and work with the parts, arms, legs, heads, etc.............how to repair and clean the wax forms, ..............wash and style the hair on the wax heads,............how to touch up and do the make up,........... repair fingers and damages,................ how to dress them, how to fold and manipulate fabrics and clothing to make the displays.... more!

Aside from the amazing photos, The book is very detailed and complete in its scope....with step by step instructions many are fully illustrated with photos to follow, so you can recreate these amazing techniques......A rare and wonderful reference for for any person interested in Antique and vintage fashions, design, fashion illustration, interior decorating, fashion design, fashion merchandising, retail display, The Theatre, Plays, Art, Department Store history, textiles, retail display, haberdashery, costume arts, wax museums, and more....


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Gaze into dozens of actual period shop windows and store interiors!.....See displays of clothing, gowns, hats and millinery, accessories, textiles, and more........all lavishly arranged by expert window display artists....See actual antique male and female wax mannequins and charming plaster mannequins, dress forms, wooden displays, etc.......If you are a fan of the recent BBC television series "Mr. Selfridge", then you might see some of these same scenics and techniques in this very book, as designed by that handsome Frenchman.....Turn of the century window displays from Marshall Fields, and more.....LEARN HOW TO make these same displays and the secrets of the olden days of fashion merchandising and department store retail display.


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... The window dressers used wonderful imagination in their craft.......Artfully displayed and lavishly arranged by expert window display artists.........

PLUS those Fantastical backgrounds of hand painted scenics, yards of artfully draped fabrics,... furnishings, lighting, rugs, flowers...etc....very much like a museum display!......WOW!


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Page after page of eye popping displays.......SO many styles

I took over 50 photos....please know that there are hundreds MORE pix in this book than I can show here....

Fantastical backgrounds of hand painted scenics, draped fabrics, furnishings, pleated, festooned, swags and swirled textiles, dry goods and white goods, floral displays.........Directions for making Architechtural Displays....Stencil displays....Fancy Tape....Linoleum...Plaster Work, Ribbon Art and Ribbon and Display Building....Making Artificial Trees and flowers......Seasonal ideas....Charming ideas for children's windows........Indoor and outdoor scenes ....Entire decorated windows made from hankies! ........Political displays......Flower garlands.....Travel....Dolls...clothing and Fashion show displays.......MORE!!...

I took over 50 photos....please know that there are many many more than I can show here....

Aside from the amazing photos, The book is educational, a text book for window display and retail display artists........with step by step instructions so you can recreate these amazing techniques......A rare and wonderful reference for for any person interested in Antique and vintage fashions, design, fashion illustration, interior decorating, fashion design, fashion merchandising, retail display, The Theatre, Plays, Art, Department Store history, and more....

I took photos of the contents pages, so please see below for a list of what is in here.....thank you....

Display Fixtures (metal tubing, window-trimming accessories, wire displays, care of fixtures); Wooden Display Fixtures (factory-made, glass shelves, furniture as fixtures, display dividers, stands made of wood, bamboo fixtures, pedestals, box stands, platforms, workshop); Display Forms (examples, heads and hands, dressing of forms, posing and grouping of forms, repairing papier-mache forms, care of wax parts); Permanent Backgrounds and Parquetry Floors (selection of backgrounds, draping, parquetry floors and border designs, woods used); Decorative Display and Equipment (temporary backgrounds and window settings, general use displays, special occasion displays, ledge and column decorations, display room, main-floor and rotunda decorations, papier-mache, factory-made ornaments, artificial flowers, paper flowers, paper-flower making, latticework, framework); Decorative Display and Equipment (flat covering, plaiting, puffing, festooning, fan festoon, wheel-rosette festoon, turban-rosette, intertwined, scene painting, colors and their combinations, painting of scenery); Illumination and Motion in Display (electrical units, incandescent lamps, reflectors, switches, cut-outs, batteries, motors, flashers, cables and fittings, mechanical display devices, display forms in motion). Decorative and Mechanical Equipment -- Metal Display Fixtures, Wooden Display Fixtures, Display Forms, Permanent Backgrounds and Parquetry Floors, Decorative Display and Equipment, Illumination and Motion in Display


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LOTS MORE PHOTOS below! please scroll down...

CONTENTS: I will give the Chapter titles ..... There is far too much for me to list it all.

CHAPTER 1: The Importance Of Merchandise Displays........Chapter 2: The Modern Storefront.......Chapter 3: Backgrounds and Settings.......Lighting..........4: Semi and Temporary Backgrounds and Floor Treatments.............5: Artificial Flowers, foliage and Fruit...........6: Display Fixtures.........7: Wax Figures, Mannequins and Display Forms.........8: Systems in the Windows..................9: Displaying Women's Wear.....................10: Displaying Men's Wear......................11: The Draping of Yard Goods..........12: Displaying white Goods for Sale..........13: Christmas Displays........14: Interior Displays...........15: Mechanical displays.................16: Ribbon Displays..............17: Displaying Linens:.................18: Stationery and book displays...............19: Displaying Groceries.........20: Shoe Displays..................21: Displaying Musical Instruments...............22: Displaying Hardware and Kindred Lines...............23: Displaying Furniture and Kindred Lines............24: Displaying Drugs, Cosmetics and Kindred Lines.........25: Displaying Confectionery................26: Jewelry and Silverware Displays...................27: Displaying Automobiles and Accessories................28" Displays for Store Anniversaries...........29: Displays That Appeal To Sportsmen...............30: Public Utility Displays........31: Patriotic Displays and Flag Displays............32: Floral Parades and Floats.............33: Papier Mache and How Made................34: Window Photography.............35: Value of Fashion Shows..........36: Miscellaneous Subjects........


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Click to view supersized image Sold as is described, as found, and as shown.... Low opening offer.....PLEASE ASK IF YOU HAVE QUESTIONS, prior to offerding... Please offer accordingly ......NO RETURNS ON Vintage and antique books ....thank you.....

IMPORTANT NOTE...............PLEASE READ THIS..... Please know your satisfaction is very important and I will work with you with you on any concerns....... In the rare case a return is accepted, we do not refund shipping fees and the item MUST be returned within 3 days of receipt by you, with delivery confirmation and full value insurance added by you, and you must contact us within 2 days of receiving the item with your concerns.......... Item MUST be returned promptly and received by us in the same condition as it was mailed to you. .....


1924 Store Window Displays,how To,fashions,wax Mannequins,drapery,motion,lights

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