Antique Dr. Stork Tin Advertising Sign Malt Nutrine Anheuser Busch Budweiser $NR

When you click on links to various merchants on this site and make a purchase, this can result in this site earning a commission. Affiliate programs and affiliations include, but are not limited to, the eBay Partner Network.

Antique Dr. Stork Tin Advertising Sign Malt Nutrine Anheuser Busch Budweiser $NR:
$49.00

AntiqueColorful Tin Advertising Placard for Malt Nutrine a product of Anheuser Busch produced in the early 1900\'s. In wonderful condition for being over 100 years old, it measures approx 13\" x 8\" and is a part of a large collection I have and will be listing. The last picture shows the companion piece to this sign that I have listed in a separate sale.

***Information from the Web***

These were sent out to doctor’s offices around the prohibition era as an advertisement to promote Malt Nutrine as a health tonic. This was because before and during Prohibition, Anheuser Busch the producer of Malt Nutrine knew that alcohol was going to be outlawed, so like many other breweries, they started to repackage and market their products as a \"medical\" health tonic. They sent off signs like these to doctor’s offices to “legitimize” the health effects of this malt beverage as a “tonic”.

Some background info:

“Rectangular picture, color-printed on metal, with chamfered edges. A doctor walking toward a house carrying an umbrella and equipment casts the shadow of a stork, foretelling that he will be delivering a baby. This was a promotional item given by the Anheuser-Busch company to doctors to hang in their offices to promote its Malt-Nutrine drink as a supplement for new mothers. Malt-Nutrine was a \"liquid food tonic\" produced by Anheuser-Busch from 1895 to 1942. On the back of the picture, the company printed rules for a contest among doctors to retitle the illustration, with instructions to send their entries to \"Dr. Stork\" at Anheuser-Busch; the winning title is lost to history.

This was a promotional item given by the Anheuser-Busch company to doctors to hang in their offices to promote its Malt-Nutrine drink as a supplement for new mothers. Malt-Nutrine was a \"liquid food tonic\" produced by Anheuser-Busch from 1895 to 1942.

In the late 1800s and early 1900s, many breweries produced low-alcohol \"tonics\" or \"malt extracts\" designed to take advantage of the food value of beer. Their health benefits were touted by the manufacturers and they were sold in drug stores. Anheuser-Busch produced various pharmaceutical products in the late 1800s and early 1900s, notably Malt-Nutrine, whose principal ingredients were barley malt and hops; it contained less than 1.9% alcohol and 14.5% solids. Anheuser-Busch ran an extensive advertising campaign, primarily in magazines, but also including several wall hangings for display in doctors\' offices. An advertisement appearing in 1903 proclaimed, \"When food fails of its purpose, with consequent poverty of blood and energy, Anheuser-Busch\'s Malt-Nutrine is a sure and positive correction. It aids digestion and is in itself a food in liquid form. All druggists sell it.\" During Prohibition, which banned alcoholic beverages in the U.S., Malt-Nutrine\'s formula had to be changed to reduce the alcoholic content to under a half-percent. This changed the taste and sales declined. The product was finally discontinued in 1942 due to poor sales, and the company focused its efforts on Budweiser beer, which it still produces, along with such brands as Michelob.” (taken from georgeglazer.com)