PEPSI COLA RADIO JINGLE Vintage 1940 \"There\'s A New Song In The Air\" Sheet Music
![PEPSI COLA RADIO JINGLE Vintage 1940 \](img-large/g/UD8AAOSwN81WDc4R/s-l1600/PEPSI-COLA-RADIO-JINGLE-Vintage-1940-There-s-A-New.jpg "PEPSI COLA RADIO JINGLE Vintage 1940 \")
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PEPSI COLA RADIO JINGLE Vintage 1940 \"There\'s A New Song In The Air\" Sheet Music:
$15.52
Original Pepsi-Cola Radio Jingle Booklet
Copyright, 1940
Printed in the U.S.A.
Measure 5.25\" x 7\" when closed
CONDITION: it is difficult to see in the photos, but the horizontal fold is separated almost halfway across the piece when closed. When the piece is opened (showing the sheet music), the separation is across a 5\" section in the middle. The piece certainly has issues as you can see in the photos, so please offer accordingly.Pepsi-Cola hits the spot,Twelve full ounces, that\'s a lot,
Twice as much for a nickel, too,
Pepsi-Cola is the drink for you.What\'s this big, refreshing drink?
Why, Pepsi-Cola... what did you think?
Twelve full ounces, a nickel, too,
Pepsi-Cola is the drink for you.If you\'re the kind with a very good taste,
Buy Pepsi-Cola, my friend, make haste!
A nickel buys twelve ounces, too,
Pepsi-Cola is the drink for you.From the \"Jingle Hall of Fame\":\"Pepsi-Cola Hits The Spot\" [aka: \"Nickel, Nickel\"] based upon the 18th-century English hunting song \"D\'Ye Ken John Peel?\"As early as 1938 adapter-arranger Austen Croom-Johnson had collaborated with Eddie De Lange on a big-band arrangement of the English folk-tune, so he knew it was catchy with audiences.According to Timothy D. Taylor in his book \"The Sounds of Capitalism\", Austen Croom-Johnson and Alan Bradley Kent convinced the president of Pepsi\'s ad agency to try it with lyrics for Pepsi written by Alan Kent in 1939. They sold the rights to the jingle to Pepsi for a total of $2,000. During the early 1940\'s it became a very popular tune on the radio throughout the U.S., as much a \"hit\" as some of the songs being played.The \"Nickel, nickel\" phrase was used as a verse, and \"Pepsi-Cola Hits The Spot\" was the refrain; The jingle became so popular that full-length recordings were released to be played by radio stations instead of the jingle being merely a \"tag\" for the announcer\'s spoken commercial words.
PEPSI COLA RADIO JINGLE Vintage 1940 \"There\'s A New Song In The Air\" Sheet Music:
$15.52