VINTAGE 1908 ROYCROFT SALON POST CARD W/CANCELLED 1 CENT STAMP ELBERT HUBBARD

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VINTAGE 1908 ROYCROFT SALON POST CARD W/CANCELLED 1 CENT STAMP ELBERT HUBBARD :
$7.95

Vintage Collectible Postcard

The Roycroft Salon East Aurora NYMeasures 5 3/8\" by 3 1/2\"Postmarked June 18th 1908
Roycroftwas a reformist community ofcraftworkers and artists which formed part of theArts and Crafts movementin the United States.Elbert Hubbardfounded the community in 1895, in the village ofEast Aurora, New York, nearBuffalo. Participants were known asRoycrofters. The work and philosophy of the group, often referred to as theRoycroft movement, had a strong influence on the development of American architecture and design in the early 20th century.

The name \"Roycroft\" was chosen after the printers, Samuel and Thomas Roycroft, who made books inLondonfrom about 1650–1690. And beyond this, the wordroycrofthad a special significance to Elbert Hubbard, meaningKing\'s Craft. Inguildsof early modern Europe, king\'s craftsmen were guild members who had achieved a high degree of skill and therefore made things for the King. The Roycroft insignia was borrowed from the monkCassiodorus, a 13th-century bookbinder and illuminator.

Elbert Hubbard had been influenced by the ideas ofWilliam Morrison a visit to England. He was unable to find a publisher for his bookLittle Journeys, so inspired by Morris\'sKelmscott Press, decided to set up his ownprivate pressto print the book himself, foundingRoycroft Press.

His championing of the Arts and Crafts approach attracted a number of visiting craftspeople to East Aurora, and they formed a community of printers, furniture makers, metalsmiths, leathersmiths, and bookbinders. A quotation fromJohn Ruskinformed the Roycroft \"creed\": A belief in working with the head, hand and heart and mixing enough play with the work so that every task is pleasurable and makes for health and happiness.

The inspirational leadership of Hubbard attracted a group of almost 500 people by 1910, and millions more knew of him through his essayA Message to Garcia.

In 1915 Hubbard and his wife, notedsuffragistAlice Moore Hubbard, died in the sinking ofRMSLusitania, and the Roycroft community went into a gradual decline. Following Elbert\'s death, his son Bert took over the business. In attempts to keep his father\'s business afloat, Bert proposed selling Roycroft’s furniture through major retailers. Sears & Roebuck eventually agreed to carry the furniture, but this was only a short lived success.[3]

Fourteen original Roycroft buildings are located in the area of South Grove and Main Street in East Aurora. Known as the \"Roycroft Campus\", this rare survival of anart colonywas awardedNational Historic Landmarkstatus in 1986.[2][4][5]

The Elbert Hubbard Roycroft Museum, housed in theGeorge and Gladys Scheidemantel House, inEast Aurorais the main collection and research centre for the work of the Roycrofters.

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