Vintage Lia Lianne Christmas Tree Pin Brooch RA

When you click on links to various merchants on this site and make a purchase, this can result in this site earning a commission. Affiliate programs and affiliations include, but are not limited to, the eBay Partner Network.

Vintage Lia Lianne Christmas Tree Pin Brooch RA:
$9.99

Vintage Lia Lianne Christmas Tree Pin Brooch RA

This vintage Christmas Tree brooch is mint

Lia Lianne History

Paul Verrecchia, founded his own company, Lianna, named for his infant daughter. Then, in the 1980s, the timing proved right to sell stores directly. With the help of Joe Heiferman, a dynamic salesman and old friend of his father’s, Paul built a solid business developing better-quality, higher-price-point, private-label jewelry.

At the same time, Paul saw an article in The New York Times covering Christmas pins. Brooches like his father made, from the 1950s and ‘60s, once retailing for $1 and $2, were now selling for $100 each at a Manhattan boutique. Paul got Joe’s blessing to put together some of the old Christmas items and developed many new styles of his own every season. That business took on a life of its own. Collectors could suddenly find exciting new Christmas tree brooches, marked LIA, at boutiques such as The Accessory Lady and The Icing. They’re now highly sought after, and the holiday jewelry Paul continued making into the 21st century is some of the most festive and fashionable figural jewelry on the secondary market. ?