1927 Ralston Purina Cereal Danger Days Childrens Health Whole Grain - Vintage Ad

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1927 Ralston Purina Cereal Danger Days Childrens Health Whole Grain - Vintage Ad:
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1927 Ralston Purina Cereal Danger Days Childrens Health Whole Grain - Vintage Ad
Original, Vintage Magazine AdvertisementPage Size: Approx. 10 1/2\" x 13 3/4\" (27 cm x 35 cm)Condition: Good
Stored*up energy will increase his chancesARE your youngsters fortified againstthe Danger Days to come? Are theirbodies prepared for a battle that may con-front them any day? Danger Days areahead. Preparation days are now.Why can some children wade in puddles orgo out on a chilly day without an overcoat,while others begin to sniffle in the slightestdraft? Because some of them are fortifiedwith hardy bodies that can fight the germswhich bring on colds.Danger Days have danger signals. Snifflynoses, sore throats, coated tongues, finickyappetites are Nature’s signals flashing youa warning that your children’s resistance islow—that Danger Days are ahead.The germs in the air are looking for suchsignals. They know when to strike. Giveyour boys and girls the reserve strength toresist—to fight back—to win.Healthy bodies are safe bodiesHealth comes from sunshine, fresh air,sound sleep, vigorous exercise, and aboveall—nourishing food. The foods yourchildren eat are the building materials ofwhich their growing bodies are made. Ifany vital elements are missing from theirfood, no amount of fresh air, exercise orsleep can supply them.What are these vital elements? Wherecan they be found? Every mother owes itto her children to know. Just giving themplenty of food won’t do—it must be theright kind of food. And it is Nature herselfwho can supply it.Whole wheat builds resistanceWhen Nature conceived the grain of wheat,she created a spark of life. She crowdedinto the whole wheat berry the veryfood elements which are essential to lifeand growth.In Ralston, the whole wheat cereal, yourchildren get the things which growing bodiesmust have to fortify them against theDanger Days to come — for none of thewhole wheat’s vital food elements havebeen removed in making Ralston.You want those youngsters of yours tohave sturdy bones and hard white teeth?It takes calcium and phosphorus tobuild bones and teeth. Ralston has calcium—lots of it—and phosphorus too.You want your youngsters to be strong—with flesh solid and firm? Then they needproteins. Muscles and nerve tissues aremade of proteins. The whole wheat berryis rich in them. And these preciousproteins are all retained in making Ralston.You want your children to be red-blooded,active, eager, rosy-cheeked? Then theymust have iron—not the drug store kind—but food iron. Ralston will give it to them.You want alert, wide-awake, energeticyoungsters? The embryo and center ofthe whole wheat berry in Ralston arestorehouses of energy.You want to be sure that your youngstershave natural, normal elimination? Thebran in the outer layers of the wholewheat berry attends to it perfectly.Ralston gives them the bran they need.You want above all a merry sparkle intheir eyes — happiness that comes withperfect health—the steady, wholesomegrowth that comes with hardy, well-nourished systems. Then vitamins of lifeand growth must be provided. Ralstonsupplies them.Let Danger Days come—the Ralstonboys and girls will be ready for them!Use the Danger Days Coupon!We have a most important new booklet foryou, that every mother should read. Ittells all about Danger Days—how you canrecognize them—how you can fortifyyour boys and girls against them. It is32 pages fully illustrated. The name of thebook is “Health through Whole GrainDiets.” Send for it. It may mean wardingoff many Danger Days!The coupon will bring your complimentarycopy, and also a unique novelty for thechildren called the “Magic Blackboard.”DANGER DAYS COUPONCHILDREN’S HEALTH DEPARTMENTRALSTON PURINA CO., St. Louis, MissouriKindly mail me a complimentary copy of the 32-page Danger DaysBooklet \"Health through Whole Grain Diets,\" and the noveltycalled the \"Magic Blackboard.”Other Ralston ProductsMapl-Flake—The Entire Wheat FlakeCheckr-Corn Flake—The Super Flavor Corn FlakeRy-Krisp—The Entire Rye WaferPurina Whole Wheat FlourWhole Grain Means Health
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